AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Do you know what a remarketing ad is? Remarketing is an umbrella term for the act of advertising to the same person more than once. For example: when someone views a vehicle on your dealership website, you can have an ad for that car show to that customer as they browse other websites. Another

Every good website starts out with a good design, and a good auto sales website design is important for a lot of reasons. Your dealership web design is what’s going to capture your customer’s attention. Aside from having an attractive website, it’s also important to think about

There are currently 3.2 billion users of social media, which is approximately 42% of the world’s population. There is no denying that social media is such a prominent part of today’s digital world. Social media is important for increasing brand awareness, connecting with your customers,

A new generation of car buyers are here, and they are also the most difficult generation to market to. Millennials, aka those born between 1982-1999, are the largest living generation and spend more money than any other age group. There are a lot of stereotypes and misconceptions about

A successful auto dealer marketing strategy can help pave the road to success for your dealership. A customer’s car buying journey is much longer than other typical purchases because of how expensive cars are, so you have to capture their attention early on. Many dealerships invest too much

Search engine optimization (SEO) is tricky, and Google changes their SEO algorithm on a constant basis. With that being said, many people have the wrong idea about SEO. They are going about it the wrong way and end up damaging their SEO efforts instead. This article will cover 7 common SEO myths

There has been a huge rise in the use of ride-share apps and ride sharing companies like Uber Technologies, Lyft, Sidecar, Hitch, RideScout, and others. People appreciate the ability to get picked up from wherever they are using their smartphones without having to talk to anyone. With the fast

Women and men are different, and therefore they shop for cars in different ways. There is a divide in who is believed to be the decision-maker when it comes to buying a vehicle. Many believe that car purchasing and vehicle maintenance are masculine hobbies, so it’s no surprise that a lot of

In this day and age of texting, online support centers, and emailing, it’s easy to forget how valuable a phone call can be for dealerships. Did you know that, according to Forrester, calls convert 30-50% faster than web leads? Phone calls are the second most popular way to contact a

If you have a website for your dealership, you probably have already heard of Google Analytics. Google Analytics is a tool that is offered for free by Google to help you analyze and understand your website traffic. If you aren’t already taking advantage of this free service, now is the time to