SEO vs. SMM: How to Write Headlines For Your Dealership


SEO vs. SMM: How to Write Headlines

Search engine optimization (SEO) is a vital part of online marketing, but so is a strong social media presence. While social media pages themselves may not directly influence your website ranking, SEO is much more effective when you use social media channels to share your website content.

Keeping up with optimizing both of them at the same time can be a big task – especially if you don’t have a marketing team. To save time, dealerships often use the same content on both their websites for SEO and on their social media posts. However, what works for SEO may not work for your social media pages.

At AutoJini, we suggest writing different headlines for SEO and social media posts. That way, you will get more out of both.

Why is SEO important for your dealership?
We are in a digital age where people conduct their vehicle research thoroughly online before stepping foot into a dealership. Your dealership website is your strongest asset, and SEO is how you will get people to discover and visit your site.

90.88% of pages are invisible in Google because they aren’t on the first pages of search results, according to Ahrefs. People searching online for cars to buy in their location won’t know about your dealership if it doesn’t show up in their search results. The number one result gets over 36% of all clicks, and the first result page gets 89% of all clicks. If your dealer website isn’t on the first page, it may never get discovered by customers in your area.

How to write headlines for SEO:

  • Your headlines should be written to match the way someone uses a search engine. For example:
    • Start your title with “How To
    • Shape your title into a question. Users often enter full questions as a way to conduct searches.
    • Try to keep your titles under 70 characters, which is the character limit for what will show up on Google search results.
  • Avoid using buzzwords, symbols, exclamation points, or writing in all caps. Users often see this type of content as spam and won’t click on the link.
  • Center your headlines around keywords or keyword phrases.


For more tips on writing blog titles and headlines for SEO, click here.

Why is social media marketing necessary for your dealership?
Social media marketing (SMM) has become another branch of public relations in today’s marketing world. It is a great way to help build and strengthen your dealership brand. You can also build stronger relationships with your customers through interactions on social media, which is hard to do in real life at a dealership.

By providing fresh and unique content, you can drive more traffic to your website and connect with your community online. People like to read and share posts they see on social media pages. Social shares carry a lot more weight because they come from the customers themselves. Someone sharing your dealership’s content on social media is more powerful than a paid ad. Consumers are also more receptive to your messages on social media than through other forms of marketing because it humanizes your dealership.

How to write headlines for social media posts:

  • Talk the way you would usually talk, and don’t worry so much about focusing on specific keywords. That means you can be more expressive, such as using exclamation points and emojis.
  • Use more verbs and adverbs and use fewer nouns or adjectives. Action-based words resonate more with users because they imply that something will happen.
  • Always include a picture with your posts, and try to produce the image yourself. 90% of the information transmitted to the brain is visual, and people process visual information 60,000 times faster than text.
  • An easy way to create images for your social media posts is to take photos with your smartphone and use an app to put text over it. It might not be as good as having a professional graphic designer, but it is one way to get started.
  • If you include a link, which you generally should, ask for a click. (Example: “Click here to ____”).


For more tips on social media for your dealership, click here.

How to write good headlines in general:

  • Avoid using cliché terms.
  • Convey a sense of urgency.
    • Add “Right Now,” “Today,” or “In [Year]” at the end of your title.
    • Try to use the present tense of your verbs when you can.
  • Always use numbers and data when you can.


Are you ready to start writing better headlines and generating more traffic to your dealership website? AutoJini is eager to help you get started. Call us today at 515-232-2024 to talk to our marketing specialists, or click on the button below to get started:

Sign Up Now!