AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Social Media Marketing (SMM) has the potential to impact your dealership in huge ways through reaching potential car buyers directly. As you make posts, you get immediate feedback and data from your blog followers. According to one Manta poll, 68% of small business owners use social media to build

Why are long-tail keywords important? Long-tail keywords consist of 3 or more words that are related to your specific niche or location. They account for about 70% of search traffic according to Moz, and taking advantage of their benefits could increase the revenue for your auto dealership through

You might be thinking, “I just got around to starting an Instagram account…Why do I have to start posting live videos too?” Well, you don’t have to. However, you could be missing out on a huge opportunity to reach a younger audience, advertise your brand, and increase sales

What is Domain Authority? Domain Authority (DA) is a term developed by Moz that is used to evaluate how effective your dealership website’s SEO efforts are. Your DA sits on a scale between 0-100. New auto dealer sites all start with a DA of 1 despite how much content might be on it when

The first step to fixing any problem is realizing that there is one. You can’t improve the effectiveness of your auto dealer website SEO if you don’t know what needs work. This article is meant to help your auto dealership get an idea about where to start when conducting an SEO audit.

Do you want to be the most well-known auto dealership in your area? Keep reading to learn how to become a household name in the auto industry among your target audience. Purpose:  Your car dealership needs to first ensure that it’s sending a consistent message into the market. Do you

Marketing is essential for any auto dealership to be successful. Online auto dealer marketing can come with some hefty costs, but there are still several options for small or new car dealers that don’t have a big budget for marketing. Keep reading to find out how to capitalize on your online

SEO can be a daunting thing to tackle since it’s always changing. Google constantly updates its requirements and algorithms to rank high on Search Engine Results Pages (SERPs). As an auto dealership, you might not be sure where to begin or how to improve your online presence. Local SEO can

If you’re looking for a professional search marketing company to manage your Pay-Per-Click (PPC) activities, you’re not alone. More and more dealerships are turning to search marketing companies to help develop and oversee their PPC campaigns, and the benefits of doing so are becoming

Even if we had a crystal ball, predictions cannot be guaranteed. As a dealer, we want to let you know that the past strategies are not dead yet and are working fine. In previous years we all have observed that Google changes their search algorithms 400 to 600 times. Some of these changes are