22, Jun 2017
Posted In Online Marketing
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While a large number of dealerships hire 3rd parties to manage SEO for dealership website, there are other dealerships that manage the SEO work in-house. This article is for these dealers to ensure they get the best possible ROI on their sweat equity.
Keywords – Your dealership
13, Jun 2017
Posted In General
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A promise, a belief system, a truth, and a soul. All of these terms have been used to define a brand. I will describe it as a representation of a company’s values and goals demonstrated through its mission statement, interaction with consumers, and overall position in the market. Branding is
5, Jun 2017
Posted In General
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Every dealership knows the word ‘SEO’. However, when someone asks them what their goals are or what their target key words are, they raise up their hands confirming they have no clue. Paying attention to SEO on your dealership’s website is a must. While advertising can bring in new
30, May 2017
Posted In General
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Dealerships and other businesses used to grow by promoting a product or service and encouraging people to make a purchase. Now, the market is so full of interruptive advertising that your target market, potential car buyers', attention is even harder to catch. The auto industry can no
24, May 2017
Posted In General
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Email marketing is often seen as a simple, easy, and inexpensive way to reach consumers. Email marketing remains one of the most effective marketing channels for the amount of money that it costs. With people connected to the Internet and their mobile phones more, emailing continues to gain
29, Mar 2017
Posted In Press Releases
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AllUsedAuto.com is a brand new website designed specifically to showcase used vehicles for dealerships nationwide. AutoJini.com, Ames, Iowa based premier automotive dealership website solutions company, created a responsive website for dealerships around the country to display all their used
4, Jan 2017
Posted In General
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Sales force management is a harder form of management than any other form of management. Many dealership sales forces are comprised of lone wolf sales staff which makes it harder to incorporate them into the team structure. On the flip side, there are dealerships that use the dynamic of teamwork so
14, Dec 2016
Posted In General
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The use of color in marketing has been extensively researched. Similar to how the right color gives a room in your house a certain ‘feel’, colors in advertising illicit different feelings from consumers. For dealerships, this means the way you use color schemes in the images you use can
5, Dec 2016
Posted In General
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The pictures you use online and in social media can do more than add visual interest or catch someone’s attention, they can create a call to action (CTA). Before including any image in your post, think about what you want to drive your customers to do.
29, Nov 2016
Posted In Online Marketing
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Photo Courtesy of makeawebsitehub.com
Where Exactly is Your “Happy Medium”?
What words would your customers use to describe your dealership’s vehicles based on the photos you’ve placed online? We all hope those words would be along the line of ‘beautiful’,
