Sales

Auto dealerships are realizing that they need to focus on the customer experience now more than ever. Many dealerships try to set themselves apart by providing excellent customer service, but there doesn’t seem to be a leader of the pack. Dealerships are relying on high customer satisfaction

Word of mouth (WOM) marketing can be very useful for new and used auto dealerships. People trust the opinions that customers have about a dealership and its vehicles more than they trust the car dealer itself. WOM marketing was the first type of marketing there was, and there’s a reason it

It is harder than ever to place your dealership in front of a buyer. The internet has made it almost impossible for your dealership to be noticed online without substantial upgrades to your SEO. So when your business is finally in front of a buyer your selling team needs to be best prepared to make

Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field. Writer: Neil Patel His Blog:

  10 Things to Consider When Buying a Vehicle   1. Needs vs. Wants Create a list of features you have to have versus a list of features you would like to have. It's good to distinguish between

It’s no secret that women play a major in the car buying process. According to RoadAndTravel.com, women account for 65% of new car purchases and influence 95% of all auto purchases. Failing to address women’s needs is a business blunder, resulting in lost sales. Frankly, not many

Car shopping can be a hassle. It’s overwhelming to visit multiple dealerships and speak with many different salesmen. It can get confusing, and buyers often lose focus of what they are actually looking for. Making a customer feel relaxed and informed about the process can prevent the

The issue isn’t about whether or not women are buying vehicles. They are. According to all the latest industry research, women even play a lead role in vehicles purchased by most men. And women are buying used vehicles as much as new ones. But, don’t presume that a woman’s