AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Now that you have a responsive website for your dealership, your next step is to market your dealership and bring more visitors to your dealer site. A lot of business owners are reluctant to start a marketing campaign due to costs, but digital marketing doesn’t need to be expensive. There are

Do you have an Instagram account for your dealership? If not, here is our guide to mastering Instagram in 4 easy steps. Now that you have your account up and running, you may run into this question: What should I post about? This is an issue that a lot of dealerships run into. Given that

Since we have been talking about more advanced ways to improve your dealer website Search Engine Optimization (SEO), today we wanted to dive into the topic of sitemaps. Because this is a more advanced strategy, we are dedicating a separate blog post to talk about it. As the secret of SEO has been

You probably already have a Facebook page for your car dealership. Why wouldn’t you have an account on today’s most well-known social media platform? Are you marketing your dealership to Facebook’s 2 billion active daily users? Click here to check out our guide on how to drive

Did you know that over 70% of young adult Americans who own a smartphone use a mobile personal assistant? We’ve all seen them: Alexas, Google Homes, Siri, Google Assistant, and other conversational artificial intelligence (AI) machines are all very popular right now. People now talk to their

Google Ads, formerly known as Google AdWords, can be a tricky tool to use. Google Ads, paired with successful Search Engine Optimization (SEO), is a great way to drive more traffic to your website and generate more leads, resulting in a higher number of cars sold. While it can be very useful for

If you are reading this article, you’ve probably done all the basics to improve your dealer website’s Search Engine Optimization (SEO). Maybe you’re finding that your SEO efforts aren’t getting results, or your competition is getting ahead of you. Frustrated? Well,

Responsive websites have become more popular, especially since Google stated in 2015 that mobile-friendly and responsive websites would get better search engine rankings. Is your dealership website using a responsive web design? If you don’t know what a responsive website is, it is one that

Have you ever thought about your customers’ path to buying a car? It takes a long time for a consumer to choose and purchase a car because they are so expensive. If you want to market your dealership in the most successful way, you need to understand the process that shoppers go through before

Does your dealership website load fast enough for your customers? The average time it takes for an automotive mobile landing page to load fully is 9.5 seconds. However, 53% of users will exit a mobile page if it takes longer than 3 seconds to load, according to research from Google. How long does it