8, Nov 2017
Posted In General
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The auto industry is always changing and so are the people who keep it going. Car buyers' demands and preferences continue to change as new generations enter the market, and the needs of older generations change throughout their lifetimes.
Technological innovations continue to make older
1, Nov 2017
Posted In General
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Do I make a joke? Should I tell a heartwarming story? Do I start with my dealership’s history? Should I tell customers about my business, about me, or about how my business can help them?
Many auto dealerships are asking themselves the same questions. Everyone knows how important this part
15, Aug 2017
Posted In General
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You might be thinking that no one will read those negative reviews about that one employee’s behavior, that bad day you had, or that one car that turned out to have problems even your dealership didn’t know about. Guess what? Chances are, they will. People read online reviews for
7, Aug 2017
Posted In Online Marketing
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Getting your dealership’s website optimized is essential. It is worth spending your time and money to show up on the first page of Google.
Listed below are some valuable insights. Even if you have out sourced your SEO, going over these insights will give you more of an equal footing.
24, Jul 2017
Posted In General
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Let’s say you’re going into a city to try a new restaurant. Once you’ve narrowed it down to a few options, how will you decide where to go? For many people, the answer is by looking at reviews online. The same is true when they’re deciding which auto dealership to buy their
20, Jul 2017
Posted In Online Marketing
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Consumers depend on their searches to discover new and reliable business. They know that a simple search will provide a variety of results no matter what they may be searching for. However, most people do not go beyond the first page in the results, that is why it is so important to be on page one.
19, Jul 2017
Posted In Online Marketing
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Regardless of the dealership's location and size, every dealer should examine their SEO strategy. Typically, SEO work revolves around off-page SEO effort. However, on-page SEO is equally important, if not more.
Following articles highlights On-Page SEO for Auto Dealers. Off-page SEO will be
22, Jun 2017
Posted In Online Marketing
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While a large number of dealerships hire 3rd parties to manage SEO for dealership website, there are other dealerships that manage the SEO work in-house. This article is for these dealers to ensure they get the best possible ROI on their sweat equity.
Keywords – Your dealership
13, Jun 2017
Posted In General
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A promise, a belief system, a truth, and a soul. All of these terms have been used to define a brand. I will describe it as a representation of a company’s values and goals demonstrated through its mission statement, interaction with consumers, and overall position in the market. Branding is
5, Jun 2017
Posted In General
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Every dealership knows the word ‘SEO’. However, when someone asks them what their goals are or what their target key words are, they raise up their hands confirming they have no clue. Paying attention to SEO on your dealership’s website is a must. While advertising can bring in new
