AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Google Ads, formerly known as Google AdWords, can be a tricky tool to use. Google Ads, paired with successful Search Engine Optimization (SEO), is a great way to drive more traffic to your website and generate more leads, resulting in a higher number of cars sold. While it can be very useful for

If you are reading this article, you’ve probably done all the basics to improve your dealer website’s Search Engine Optimization (SEO). Maybe you’re finding that your SEO efforts aren’t getting results, or your competition is getting ahead of you. Frustrated? Well,

Responsive websites have become more popular, especially since Google stated in 2015 that mobile-friendly and responsive websites would get better search engine rankings. Is your dealership website using a responsive web design? If you don’t know what a responsive website is, it is one that

Have you ever thought about your customers’ path to buying a car? It takes a long time for a consumer to choose and purchase a car because they are so expensive. If you want to market your dealership in the most successful way, you need to understand the process that shoppers go through before

Does your dealership website load fast enough for your customers? The average time it takes for an automotive mobile landing page to load fully is 9.5 seconds. However, 53% of users will exit a mobile page if it takes longer than 3 seconds to load, according to research from Google. How long does it

2018 is almost over, but the auto industry is far from it. 2019 models are rolling out, and new customers will be purchasing cars soon. The car buying trends for 2019 are a little different, so you need to keep up if you want to stand out from the crowd. With the new year comes new sales, and now

Blogging is a proven and cost-effective way to improve Search Engine Optimization (SEO) for your dealership’s website. It will increase your rankings on Search Engine Results Pages (SERPs), and it will entice your customers to visit your site more frequently by providing them valuable

Phone calls, social media posts, emails, live chats, and talking in person… what do these all have in common? That’s right; they are different ways to communicate with your customers. People prefer different methods of communication, and therefore it is crucial to meet the needs of each

If your dealership has an online presence, whether it be through social media, a website, or local citations, then you probably already know how important it is to have photos ready. Hiring a professional photographer can be expensive, as well as time-consuming. While it’s helpful to have

How often do you use your smartphone now compared to 10 years ago? Probably a lot more. In our fast-paced technological world, mobile devices are becoming the preferred way to browse the internet. People buy their groceries, order things to their home, and schedule their doctor’s appointments