How are you marketing your dealership? Have you considered email marketing? Email marketing, also known as e marketing, is a powerful tool for your dealership. They help build brand equity and customer loyalty. From sending monthly newsletters to updating your customers about specials/deals or sending car maintenance tips, email marketing will help you connect with your customers and keep them coming back.
To get started with an email marketing campaign for your dealership, you’ll want to make sure that your emails are sent from your own domain instead of another account such as Gmail or Yahoo. With AutoJini, you can send and receive emails from your own domain. When you send emails from (your name)@(your dealership).com, you are more likely to be recognized and trusted by your customers.
Interested in learning more about email marketing for your car dealership? Here are 7 automotive email marketing statistics to help you understand why email marketing is so important, and to understand how it works better:
1. For every $1 you spend on email marketing, you will get an average return of $32 (DMA, 2018).
If you didn’t believe that email marketing is a cost-effective way to market your dealership, there’s a reason to believe it. This is because it is expensive to gain a new customer. It is actually a better strategy to try to gain repeat business from customers who you already have a relationship with. By using email marketing campaigns, you can cultivate and strengthen relationships with your customers and gain referral business. This brings us to our next email marketing statistic.
2. Emails are the main driver of customer retention for small businesses (Emarsys, 2018).
The best way to maintain a relationship with your customers and keep them coming back to your dealership is through email communication. There are a few different reasons why this could be. First of all, there are over 3.8 billion email users, which makes it one of the most popular forms of communication. Emails also tend to contain links, which makes it easy for the customer to return to the dealer website. It is also the preferred method of communication for many, which brings us to email marketing statistic #3.
3. About 3 out of 4 millennials prefer to communicate with businesses through email (Adestra, 2016).
More and more people are turning to email as their preferred method of communication. Emails are easy to send and receive from a desktop or a mobile device, which lets people use it on the go. It’s also easy for customers because they don’t feel obligated to respond while still getting a personalized experience.
4. About half of customers like to receive weekly promotional emails from their favorite brands (Statista, 2017).
Loyal customers actually enjoy receiving promotional emails from their favorite businesses. They like to know when you have a special or deal going on, or when you have new services/cars on your lot. We recommend that you don’t send emails more often than once a week, though, or else they could get marked as spam.
5. According to a survey conducted by SaleCycle (2018), 59% of respondents said that emails influence their purchase decisions.
Emails do in fact help you sell more cars. With the right tactics, scheduling, email marketing software, and personalization, you can start selling a lot more cars.
6. When you use a personalized subject line, your emails will be opened at a 50% higher rate (Yes Lifecycle Marketing, 2017).
A great thing about email marketing and e marketing software is the ability to personalize your messages. People are much more likely to engage with messages that are tailored for them because it gives them the sense of a unique experience rather than feeling like a target of unwanted marketing.
7. 46% of emails opened are on a mobile device (Litmus, 2018).
With today’s on-the-go culture, a lot of emails are opened and viewed on a mobile device. However, people are less likely to be patient on a mobile device. What does that mean for you? It means that your emails need to load quickly and display properly on all devices, not just on a desktop computer. It also means that you have a limited amount of time to capture your customer’s attention, so you have to craft your email strategically.
Ready to start sending emails and selling more cars? Click here to learn more about AutoJini’s email marketing software for auto dealers , or click on the button below to go ahead and get started!