AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

The world of online marketing has been changing a lot, especially in the past few years. Technology keeps updating, customers are getting harder to reach, and the way we make searches is changing. What was working for you in the past may not work for you anymore. To keep up with the ever-changing

We all know by now that having a clean, professional, responsive website is important to gain leads and increase your sales and expand your reach. However, a good dealer website doesn’t just stop at its design and features. Using different tips and tricks, you can build a website with built-in

With over one billion active users, Facebook is the most popular social media platform used today and the second most visited website. It is a great way to raise brand awareness for your dealership, drive traffic to your website, and create relationships with your customers. Are you looking for

Local business directory listings, or local citations, are online mentions of a business’s name, address, and phone number (N.A.P.). Local citations are important for car dealerships because they are a main channel through which customers find information about your business, therefore driving

With Instagram hitting almost one billion users, now is a great time to jump on the bandwagon. However, not many auto dealerships are taking advantage of this opportunity yet. With many people now saying that Instagram is their preferred social media platform, there’s no reason not to create

Keywords are words or phrases that are used when people make searches on the internet. When someone enters keywords into the search bar, the search engine will try to match websites and web pages to those specific keywords. Keywords that match with your website content or web page descriptions will

Looking for ways to stay on top of your leads, keep track of the communication going on within your dealership, and make your tasks easier? At AutoJini, we know the struggle! That’s why we’ve decided to create a Customer Relationship Management (CRM) system tailored for car dealers. What is a

Have you ever searched for a business’s hours of operation on Google to find the answer right on the Search Engine Result Page (SERP) without having to visit their website? This is due to structured data, which is also known as Schema markup. What is Schema markup? Schema markup, or

What strategies are you using in your automotive marketing plan? Maybe you’re already running a Google AdWords campaign or using Facebook ads. Have you considered investing in dynamic inventory advertising? Dynamic inventory advertising is a new way for car dealerships to reach their

This is the first in a series of Search Engine Optimization (SEO) tips and tricks for auto dealers. We will walk you through the process of how to optimize your website to perform the best it can on search engines with a new post about automotive SEO in the first week of each month. As you try some