5 Social Media Marketing Mistakes to Avoid for Your Dealership



13
February
2020

5 Social Media Marketing Mistakes to Avoid for Your Dealership

Not getting enough out of marketing your dealership on social media? Maybe you’re not using the right strategies. With so many different ways to market your dealership online, it can be hard to keep track of everything. Are you making these automotive social media mistakes? Here are 5 social media marketing mistakes to avoid for your dealership’s social pages.

Social Media Marketing Mistake #1: You Don’t Include a Call to Action
A good post will always include some sort of call to action. A call to action is how you encourage your followers to engage with your dealership. From including a phone number, providing a link to a blog post or page on your dealer website, to inviting people to leave comments, a call to action gives your audience the next step.

Social Media Marketing Mistake #2: You Aren’t Utilizing Facebook Marketplace
Facebook and Facebook Marketplace have become popular ways for customers to shop for used vehicles. In fact, over 20 million people click on a used vehicle listing on Facebook Marketplace every single day. Car dealerships can sell their used cars on Facebook Marketplace and connect with local customers.

When you partner with AutoJini, we will list your vehicles onto Facebook Marketplace automatically from your inventory management system. You only have to list your car once, for your website, and we’ll take care of the rest.

Social Media Marketing Mistake #3: You Don’t Use Good Visuals
People can remember visual content better than they can recall written content. In fact, people can recall 65% of the visual content they see three days later in comparison to 10% of text, according to The New York Times. People also engage more with posts that have a visual component.

People can remember visual content better than they can recall written content. In fact, people can recall 65% of the visual content they see three days later in comparison to 10% of text, according to The New York Times. People also engage more with posts that have a visual component.

Ideally, you should include a visual component with every social media post you make. While you can use free stock images, original content and infographics are much more effective at getting your audience’s attention. Infographics are 3x as likely to be shared than any other type of visual content, according to Hubspot.

Here are some ways to include more visuals for your dealership’s social media posts:

  • Post a testimonial or customer review and use a photo of the customer in front of their car purchase
  • Make a video tour of your dealership
  • Create car tutorials using infographics
  • Post pictures of new arrivals on your lot
  • Introduce your employees with photos or videos
  • Create graphics to announce your sales and specials

Social Media Marketing Mistake #4: You Aren’t Engaging with Your Customers
Just posing on your social media pages is not enough. You have to actively engage with your customers if you want to build better relationships with them.

Respond to comments you receive from your followers, even if they are negative. This will show people that you are listening to them, and it will give your dealership a voice.

Make sure to reply to your customers’ messages as quickly as you can. Most people expect a response time of 60 minutes or less via social media messaging platforms. This is a great opportunity to connect with your customers and form a deeper relationship with them. People want to spend their hard-earned money at businesses where they feel cared about, and when it comes to the expensive purchase of cars, that rule plays out even more.

Social Media Marketing Mistake #5: You Don’t Post on a Regular Schedule
It is important to post on social media consistently and on a regular schedule. If you post a bunch at once, only to disappear for several weeks, people will think that your dealership page is inactive and unfollow you.

Social media scheduling tools like Hootsuite and Buffer can be useful to help you post more consistently. These tools allow you to schedule your posts in advance and create a long-term social media plan. You can also partner with AutoJini, and we will compose posts and visuals for you and post them regularly so that you don’t have to.

For more social media marketing tips for your dealership, call us at 515-232-2024 or send us a message today! Our marketing specialists are eager to help your dealership get the most out of your social media pages.

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