AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Search engine optimization (SEO) is a vital part of online marketing, but so is a strong social media presence. While social media pages themselves may not directly influence your website ranking, SEO is much more effective when you use social media channels to share your website content. Keeping

CCPA and My Dealership: What You Need to Know About the New California Data Privacy Law Starting January 1st, 2020, the California Consumer Privacy Act (CCPA) will take effect. This new California data privacy law aims to protect consumers and their private data. What does this mean for your

Selling cars is an art of its own. It’s a lot harder to sell someone a vehicle compared to other products on the market because cars are such an expensive purchase and an essential part of peoples’ daily lives. The auto industry is competitive, constantly changing, and it can be hard to

Now that most dealerships out there have an automotive website, an online presence is simply not enough to bring in more customers. Your dealer website needs to stand out from your competitors. One way to make your dealership website stand out is to incorporate more unique features on your site.

Search Engine Optimization (SEO) is a never-ending process, and it’s become a competition for many dealerships. When all of your competitors are doing it, not investing in SEO implementation is actually hurting your business. At AutoJini, we want our dealerships to stand out to their

How are you marketing your dealership? Have you considered email marketing? Email marketing, also known as e marketing, is a powerful tool for your dealership. They help build brand equity and customer loyalty. From sending monthly newsletters to updating your customers about specials/deals or

Coming up with car marketing ideas can be difficult when everyone’s trying to stand out. Are you looking for new promotional ideas for your dealership? Look no further! AutoJini has compiled 9 creative auto dealer promotion ideas for you to try. 1. Raffle or Giveaway This is the classic

If a business has a brick-and-mortar store, it may be required under law to comply with the Americans With Disabilities Act (ADA) because websites and apps have been ruled as extensions to physical stores and restaurants. For dealerships who have a physical lot, this means that you may need an ADA

Every second, even every split second, makes a difference in your overall conversion rate. A one-second delay in loading time is equivalent to a 7% reduction in conversions and a 16% decrease in customer satisfaction. The average load time for an automotive website in the United States is 9.5

Customer relationship management, or CRM, is technology used to manage your company’s interactions with customers. A CRM system will create a database of your customer interactions and help keep track of the communication going on within your dealership. AutoJini’s CRM features were