28, Dec 2017
Posted In General
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The expectations of today’s car shoppers are rapidly evolving. Shoppers are significantly more mobile, tech-savvy, and more informed than ever before. They expect transparency during the purchase process and an engaging website experience where digital interaction is key to a successful sale.
18, Dec 2017
Posted In Online Marketing
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If as a dealership you’re reading this, we can assume that your dealership already has a presence on social media. How effective is your current social media marketing campaign? How do you measure the success of your social media? There are some common mistakes that auto dealerships make on
6, Dec 2017
Posted In Online Marketing
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Social media is a great way to educate consumers, engage with them, and encourage them to complete some call to action.
To reach your followers best, we recommend focusing your digital marketing efforts on two social media platforms. If you can master two platforms, post consistently, and engage
29, Nov 2017
Posted In General
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A credit score can be a hard thing to understand. First, you have to figure out how it’s calculated. Then, you have to learn how to improve it and why that matters. Once you have checked over your credit report to make sure there aren’t any errors, and everything seems accurate,
22, Nov 2017
Posted In Online Marketing
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Digital marketing is a great new way to reach potential customers, but it can be expensive and hard to manage at times. Find out how to make the most out of your budget with these affordable, effective dealership digital marketing techniques.
1. Do your research
Before you can have a highly
15, Nov 2017
Posted In General
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Several businesses see competition as the enemy. In some cases, this can lead to more motivation for employees. However, you shouldn’t forget all the ways that your competitors help your business grow and improve.
1. Inspiration
Competition is at the heart of capitalism. Even if you think
8, Nov 2017
Posted In Online Marketing
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YouTube is now the second largest search engine on the web. According to HubSpot, 48% of marketers plan to add YouTube to their content strategy in the next year. Several auto dealerships already have a YouTube channel with videos of customer reviews, or they display the vehicles they have
8, Nov 2017
Posted In General
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The auto industry is always changing and so are the people who keep it going. Car buyers' demands and preferences continue to change as new generations enter the market, and the needs of older generations change throughout their lifetimes.
Technological innovations continue to make older
1, Nov 2017
Posted In General
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Do I make a joke? Should I tell a heartwarming story? Do I start with my dealership’s history? Should I tell customers about my business, about me, or about how my business can help them?
Many auto dealerships are asking themselves the same questions. Everyone knows how important this part
15, Aug 2017
Posted In General
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You might be thinking that no one will read those negative reviews about that one employee’s behavior, that bad day you had, or that one car that turned out to have problems even your dealership didn’t know about. Guess what? Chances are, they will. People read online reviews for
