AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Getting a lead at your car dealership is one thing, but gaining valuable leads that will actually convert into sales is another. Going through the follow-up process and narrowing down which leads to focus on will save you time, stress, and is an overall good strategy for selling cars. As an auto

Have you ever called a business’s phone number, only to be answered by some form of AI (artificial intelligence)? And then you had to wait for 20 minutes until you could talk to a real human being, only to have to re-explain your issue yet again? Maybe you tried to email or live chat with a

Twitter is still going strong as one of the most influential social media platforms and most powerful marketing platforms in 2020. With over 500 million users and a high engagement rate, Twitter is a great place to interact with your customers and gain new ones. How are you utilizing Twitter for

Not getting enough out of marketing your dealership on social media? Maybe you’re not using the right strategies. With so many different ways to market your dealership online, it can be hard to keep track of everything. Are you making these automotive social media mistakes? Here are 5 social

2020 is the year of automotive video marketing. If you don’t have videos for your dealership, now is a great time to get started. Customers are more likely to watch a video than they are to read content. It’s easier to consume video content than it is to read an article, a blog post or a

There are a lot of reasons why you might want users to spend more time on your dealership website. After all, the longer they spend browsing your cars and pages, the more likely they are to make a purchase. But did you know that a high average session duration is also better for your search engine

Search engine optimization (SEO) is a vital part of online marketing, but so is a strong social media presence. While social media pages themselves may not directly influence your website ranking, SEO is much more effective when you use social media channels to share your website content. Keeping

CCPA and My Dealership: What You Need to Know About the New California Data Privacy Law Starting January 1st, 2020, the California Consumer Privacy Act (CCPA) will take effect. This new California data privacy law aims to protect consumers and their private data. What does this mean for your

Selling cars is an art of its own. It’s a lot harder to sell someone a vehicle compared to other products on the market because cars are such an expensive purchase and an essential part of peoples’ daily lives. The auto industry is competitive, constantly changing, and it can be hard to

Now that most dealerships out there have an automotive website, an online presence is simply not enough to bring in more customers. Your dealer website needs to stand out from your competitors. One way to make your dealership website stand out is to incorporate more unique features on your site.