Social Media Marketing (SMM) has the potential to impact your dealership in huge ways through reaching potential car buyers directly. As you make posts, you get immediate feedback and data from your blog followers. According to one Manta poll, 68% of small business owners use social media to build awareness. To make the most out of your SMM, set goals for your dealership. Your target audience should determine your goals, and your goals should determine your interactions and posts. Focus your time and money on platforms where your target audience spends most of its time.
If you’re currently on any social media platforms, it’s probably Facebook. Facebook is often the first choice of any dealership when deciding to use social media, and for good reason. This social media platform has the most adult users out of them all, and the users often fall inside of car dealers’ target age range. In short, you should join Facebook if you haven’t already. Once you have an account, it’s important to post a variety of different content such as videos, quotes, FAQ’s, useful articles, and whatever else your audience is interested in. Don’t be afraid to experiment with the days, times, frequency, and content of your posts. Observe how much engagement you get when changing those things up to see how you can best cater to your audience. Making an account on Facebook is free, but if you want to increase your reach to a larger audience, you should consider paid posts. You can customize the ads how you want and measure their success to see if it’s worth it. Start out small, and adapt as needed.
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Instagram is one of the next top social media platforms for dealership. However, not very many auto dealerships are taking advantage of this opportunity yet. For the car dealerships that are on Instagram, you can observe their accounts to see what works and what doesn’t. Instagram relies on visual posts, so it’s usually utilized by businesses with aesthetically pleasing products. What’s more visually appealing than a vehicle your audience could call their own? With Instagram, it’s easy to share promotions, pictures, information for upcoming events, and more. Beat your competition to this social media platform, and be one of the only car dealers in your area actively engaged on Instagram. Instagram’s new live videos have the potential to make your dealership stand out even more. Learn how they work and how they can benefit your dealership here
Twitter is built around short, concise posts that are no more than 280 characters. This keeps each post brief enough that scrolling through your feed is quick and easy. Twitter requires you to think about the most important or interesting things you have to say and leave the fluff out. This social media platform is the perfect place to advertise current incentives and inform followers about what’s happening at your dealership. Share updates from events as they’re happening. Mix in some engaging photos, and your dealership now has the power to tackle the Twitter world. Don’t forget to include a mini “About Us” section in your Twitter bio for interested followers to learn more!
The previous three social media platforms focus on interacting directly with followers to gain new customers and increase brand awareness. Linked In’s purpose is more professional and will impact your auto dealership in different ways. You can converse with other auto industry leaders to stay in-the-know about current market trends. Gain credibility among your network by sharing quality content and ideas. Use Linked In to recruit hard-working, quality employees that will fit in at your dealership.
If you’ve tried all of these social media platforms or you’ve heard all of this before, check out this article to find out out 6 Reasons Your Auto Dealership Isn’t Seeing Results from Social Media