So, what is Search Engine Optimization?
SEO is the act of strengthening the quality as well as quantity of your website traffic through certain practices. By following these practices, you will consistently get the same outcome. This includes creating larger exposure of your brand through organic search engine results. Organic results are ones that are non-paid, which is helpful for you and the searcher. Despite its name, a lot of the focus of search engine optimization is more on people. It is focused on the type of people searching, what answers they are looking for, the words used, and the kind of content they are looking for. It is also important to focus on creating new landing pages, updating metadata, content modifications, and keyword analysis.
On-Page SEO vs Off-Page SEO
You may not know it but there are two different types of SEO, on-page and off-page. When focusing on on-page SEO it is important to optimize keywords that relate to various automotive websites. Figuring out an organic way to optimize your content so that it preserves it’s readability and focus on keywords is a prime strategy for this type of search engine optimization. Your most important information for your dealership content needs to be optimized in text format. This is because pictures, scripts, as well as any other non-text content could be overlooked by search engines. With off-page SEO, search engines are analyzing the backlink profiles of auto dealer sites by searching for inbound links from referring domains. This includes editorial links, outreach links, non-editorial links, etc. When working with off-page SEO, it is best to focus on acquiring natural inbound links because anchor text of links and trust of the referring website can have a large effect on SEO.
How SEO can benefit your dealership
Although there are many marketing strategies you should focus on, making SEO your primary one is crucial for your dealership. With 95% of car buyers using digital as a source for their information, having a strong SEO strategy can help to grow your dealership and create more leads. Your dealer site can become a place of information for potential buyers and lead them to you because of the type of information you provide. Not only should you be providing information about the types of cars that you carry but also essential information for car buyers to know. By doing this, you can show buyers that you care about them and want them to know all the facts before jumping into buying a new vehicle. SEO can help you stand out from other dealerships if you are strategizing correctly and understand how SEO works. By utilizing search engines and creating better rankings within search results, your dealership could be the very first page that pops up for a car buyer. SEO can not only help your dealership, but it can also help the community around you. By providing links to community events in your area, you can create backlinking with organizations in your community and they can backlink to your site as well. Promoting your community on your site can lead to events where you can donate cars for events such as parades and essentially get free publicity for your dealership.
SEO is an extremely important tool to use if you want to grow your dealership. Because the Internet has become such an important part of our everyday lives for research and leisurely activities, having a focus in that area is crucial. It may be extremely difficult for you to gain new leads and build relationships if you are not putting focus on SEO for your dealership.
If you want more information about SEO for your dealership, send us a message or call us at (515) 232-2024