AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

A credit score can be a hard thing to understand. First, you have to figure out how it’s calculated. Then, you have to learn how to improve it and why that matters. Once you have checked over your credit report to make sure there aren’t any errors, and everything seems accurate,

Digital marketing is a great new way to reach potential customers, but it can be expensive and hard to manage at times. Find out how to make the most out of your budget with these affordable, effective dealership digital marketing techniques. 1. Do your research Before you can have a highly

Several businesses see competition as the enemy. In some cases, this can lead to more motivation for employees. However, you shouldn’t forget all the ways that your competitors help your business grow and improve. 1. Inspiration Competition is at the heart of capitalism. Even if you think

YouTube is now the second largest search engine on the web. According to HubSpot, 48% of marketers plan to add YouTube to their content strategy in the next year. Several auto dealerships already have a YouTube channel with videos of customer reviews, or they display the vehicles they have

The auto industry is always changing and so are the people who keep it going. Car buyers' demands and preferences continue to change as new generations enter the market, and the needs of older generations change throughout their lifetimes. Technological innovations continue to make older

Do I make a joke? Should I tell a heartwarming story? Do I start with my dealership’s history? Should I tell customers about my business, about me, or about how my business can help them? Many auto dealerships are asking themselves the same questions. Everyone knows how important this part

You might be thinking that no one will read those negative reviews about that one employee’s behavior, that bad day you had, or that one car that turned out to have problems even your dealership didn’t know about. Guess what? Chances are, they will. People read online reviews for

Getting your dealership’s website optimized is essential. It is worth spending your time and money to show up on the first page of Google. Listed below are some valuable insights. Even if you have out sourced your SEO, going over these insights will give you more of an equal footing.

Let’s say you’re going into a city to try a new restaurant. Once you’ve narrowed it down to a few options, how will you decide where to go? For many people, the answer is by looking at reviews online. The same is true when they’re deciding which auto dealership to buy their

Consumers depend on their searches to discover new and reliable business. They know that a simple search will provide a variety of results no matter what they may be searching for. However, most people do not go beyond the first page in the results, that is why it is so important to be on page one.