30, Jan 2020
Posted In Auto Dealership Online Marketing
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2020 is the year of automotive video marketing. If you don’t have videos for your dealership, now is a great time to get started. Customers are more likely to watch a video than they are to read content. It’s easier to consume video content than it is to read an article, a blog post or a
30, Dec 2019
Posted In Auto Dealership Online Marketing
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Search engine optimization (SEO) is a vital part of online marketing, but so is a strong social media presence. While social media pages themselves may not directly influence your website ranking, SEO is much more effective when you use social media channels to share your website content.
Keeping
16, Dec 2019
Posted In Auto Dealership Online Marketing
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Selling cars is an art of its own. It’s a lot harder to sell someone a vehicle compared to other products on the market because cars are such an expensive purchase and an essential part of peoples’ daily lives. The auto industry is competitive, constantly changing, and it can be hard to
2, Dec 2019
Posted In Auto Dealership Online Marketing
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Now that most dealerships out there have an automotive website, an online presence is simply not enough to bring in more customers. Your dealer website needs to stand out from your competitors.
One way to make your dealership website stand out is to incorporate more unique features on your site.
18, Nov 2019
Posted In Auto Dealership Online Marketing
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Search Engine Optimization (SEO) is a never-ending process, and it’s become a competition for many dealerships. When all of your competitors are doing it, not investing in SEO implementation is actually hurting your business.
At AutoJini, we want our dealerships to stand out to their
4, Nov 2019
Posted In Auto Dealership Online Marketing
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How are you marketing your dealership? Have you considered email marketing? Email marketing, also known as e marketing, is a powerful tool for your dealership. They help build brand equity and customer loyalty. From sending monthly newsletters to updating your customers about specials/deals or
21, Oct 2019
Posted In Auto Dealership Online Marketing
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Coming up with car marketing ideas can be difficult when everyone’s trying to stand out. Are you looking for new promotional ideas for your dealership? Look no further! AutoJini has compiled 9 creative auto dealer promotion ideas for you to try.
1. Raffle or Giveaway
This is the classic
7, Oct 2019
Posted In Auto Dealership Online Marketing
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Every second, even every split second, makes a difference in your overall conversion rate. A one-second delay in loading time is equivalent to a 7% reduction in conversions and a 16% decrease in customer satisfaction.
The average load time for an automotive website in the United States is 9.5
9, Sep 2019
Posted In Auto Dealership Online Marketing
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Does your dealership website stand out from the crowd? Will it leave a lasting impression that will help customers remember your dealership and keep them coming back? A customized website can help you create an auto dealer website to remember.
A website with custom features is different from a
26, Aug 2019
Posted In Auto Dealership Online Marketing
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Do you know what a remarketing ad is? Remarketing is an umbrella term for the act of advertising to the same person more than once. For example: when someone views a vehicle on your dealership website, you can have an ad for that car show to that customer as they browse other websites. Another