24, Oct 2016
Posted In Online Marketing
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2017 which is around the corner, use of social media will gain more and more importance. It is very easy to get caught up in being repetitious, especially when you’re using more than one form of social media. How often have you found yourself in this situation… you have a special deal
14, Jun 2016
Posted In Online Marketing
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While most dealerships acknowledge the importance of SEO, many dealerships do not fully grasp the concepts or terminology involved in achieving their goals. Understanding these 8 key SEO marketing terms will allow your dealership to maximize the efforts of in-house SEO and/or better assess what an
15, May 2016
Posted In Online Marketing
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Local SEO (searches that include a specific location) has become one of the most important aspects concerning your online business. With Google’s 2014 Pigeon update to how search rankings are calculated, dealerships now have more reasons than ever before to invest in local SEO.
Every
18, Feb 2015
Posted In Online Marketing
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Are you struggling to increase website traffic to your auto dealership website? You are not alone in the search of the magic bullet that solves this problem once and for all. In order to get the high value targeted traffic, you need to rank on the first page of Google. If you are on the 5th page of
5, Mar 2013
Posted In Online Marketing
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Dealerships can use Pinterest in many different ways. From showcasing inventory and services to highlighting the expertise of your employees, your dealership has a lot to share.
Karan Leland, President of Sterling Marketing Group, in offering advice about using Pinterest, says businesses should
28, Dec 2012
Posted In Online Marketing
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As a dealership you know how crucial it is to use social media platforms to reach out to new customers and to advertise and promote your dealership. The challenge is handling the lack of attention your dealership page is receiving.
These easy to implement steps will increase exposure of your page
17, Dec 2012
Posted In Online Marketing
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Photo sharing is quickly emerging as the most popular medium for helping auto dealers increase brand awareness and customer loyalty. Instagram, Facebook’s photo sharing program has over 30 million users who have taken over one billion photos using the Instagram app.
12, Jul 2012
Posted In Online Marketing
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There are many stories describing dealerships that went from good to great when they implemented a social media plan. Many dealerships merely have a basic website. Most are not using social media at all and don’t even have a regular blog. The main difference between a dealership benefiting
21, Jun 2012
Posted In Online Marketing
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Recently we wrote a post about how the Internet has changed the 4 P’s of Marketing. Here is a follow up article on how social media has its own Marketing Ps. The Internet and social media are both heavily talked about influencers, so it is important that we know how to correctly market both of
19, Jun 2012
Posted In Online Marketing
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Product. Price. Place. Promotion. The 4 Ps of marketing have been around for over fifty years and are talked about in every marketing class. But the related marketing approaches were designed to address technology and media outlets of the past. The internet, smart phones, and supporting
