What to Post on Instagram for Your Dealership


What to Post on Instagram for Your Dealership

Do you have an Instagram account for your dealership? If not, here is our guide to mastering Instagram in 4 easy steps. Now that you have your account up and running, you may run into this question: What should I post about? This is an issue that a lot of dealerships run into.

Given that Instagram a photo-based social media app, you’re going to want to make sure that you have photos and visuals ready. You need to think visually and have an image-first mindset. This can take more work compared to writing social media posts on Facebook or Twitter, but there is no need to worry. As long as you get creative and stay on top of your posting schedule, you’ll find that Instagram is a very helpful tool for marketing your dealership.

To help you get ideas for what to post on your dealership Instagram account, we’ve created this guide for you. At AutoJini, our goal is to get the most out of your campaigns without breaking the bank. If you plan ahead, focus on aesthetically pleasing visuals, and follow this guide, then you are set up for success. The rest of this article will cover different types of posts you can make on Instagram.

1. Pictures of Cars on Your Lot
This is the easiest content to post because you probably already have photos and information on the cars on your lot. It’s also a great way to advertise new cars on your lot, and cars that need some extra attention. You don’t need to have a professional photographer; a recent smartphone camera will be sufficient for photo quality on Instagram. For more tips on taking photos for your car dealership, click here.

2. Testimonials
Before letting your customer go home with their new car, ask if you can take a photo for Instagram. Try to ask your customers for their Instagram usernames so that you can tag them in the photo. This makes the post more personal and helps reach more users. It will also encourage the customers in the photo to like and comment on the picture, which will bring more attention to the post.

3. Coupons and Specials
It is important to include deals, specials, and coupons on your Instagram page because you want to offer incentives to the people who follow your page. If there is any way to get more followers, it’s to give immediate benefits to those who follow your page.

4. Useful Information and Tips
Another way to encourage people to follow your account is to offer information that is valuable to them. Instagram offers the ability to post multiple pictures like a slideshow, which is great for tutorials. You can also upload videos that are under 1 minute long.

  • How to change your tires
  • Keep your car smelling fresh
  • Tips to keep your car looking new
  • How to wash your car

5. Road Trips
Pictures of road trips are nostalgic, aesthetically pleasing, and can harbor comments from people who want to share their own road trip stories or tips. These are great filler posts for your Instagram that will also help your page look more visually pleasing, and encourage conversations with your followers.

6. Community Events
When customers are searching for a car to purchase, they start with cars that are in their area. It is a good strategy to target local customers because most people want to purchase cars that are near their location. One way to connect with customers in your area is to get involved with your community and post about it. This is a great way to boost your reputation and build a presence in your local community. 

Additional Tips
Whenever you can, we suggest that you add your location. Users often browse posts from accounts that are in their area, and it makes your posts more likely to show up on users’ Explore feeds.

Try using these popular hashtags for more exposure:

  • #roadtrip
  • #carsofinstagram
  • #carlifestyle
  • #newcar
  • #myfirstcar
  • #carstagram
  • #instacars


At AutoJini, our goal is to give you the tools to help your dealership sell more cars. Our blog has tons of free resources to help you meet your goals and succeed. We also offer social media management and marketing services to give you that boost to your sales. Call us today at 515-232-2024 to get started!

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