Dale Pollak author of In Velocity, From the Front Line to the Bottom Line (a must read) and founder of vAuto has just launched a new Blog at www.dalepollak.com. So head on over and checkout excellent post like The Origin of Certified Vehicles. Personally I'm all for “certification” ethical standards.
Following is the official press release.
NEW DALE POLLAK BLOG FOCUSES ON USED-CAR INDUSTRY TRENDS
Author, former new-car dealer and high-tech entrepreneur Dale Pollak has launched a blog (www.dalepollak.com) to discuss used-car sales trends.
An extension of Pollak’s best-selling book on the used-car industry, the blog features daily insights and anecdotes on used-car business operations. In Velocity, From the Front Line to the Bottom Line, Pollak discusses the Internet’s impact on used-car sales. A “must read” for auto dealers and their used-vehicle sales personnel, the book recently broke into Amazon.com’s top-10 list of reference books.
Pollak notes that today Internet-savvy shoppers compare prices and options on a wide variety of vehicles before their first visit to a dealership used-car lot. To succeed, he believes that used-car dealers will need to change their traditional business models and adopt a more sophisticated approach to inventory management.
The nation’s more than 70,000 independent and franchised used-car dealers are challenged not only by a new generation of Internet-shopping consumers, but by a growing number of used-car superstores, according to Pollak.
“I hope my new blog will be helpful to dealers and their new- and used-vehicle sales departments as well,” he says. “The blog is interactive and will be as informative as possible. We plan to have fun with it too.”
Pollak has more than 25 years of retail dealership experience, including 13 years as the owner of Pollak Cadillac GMC Truck in Elmhurst, Illinois. Among other distinctions, his store consistently ranked among the top-five Cadillac dealerships for customer satisfaction nationally.
As a successful dealer, Pollak placed a high priority on his store’s pre-owned vehicle operations. He continues to believe that used-car sales departments are the key to successful dealership operations and are important new-vehicle sales drivers as well. In today’s technology-driven market, he points out that pre-owned vehicle operations need to be managed from a financial and data-driven perspective.
Dale Pollak also is the chairman and founder of vAuto, a Chicago-based company that provides retail automotive dealerships with a better way to price, appraise and stock pre-owned vehicles. Prior to founding vAuto, Pollak served as vice president of sales and business strategy at Digital Motorworks, a market leader in data integration and application development for OEMs, mega dealers and third-party providers. He helped build the company from inception to its acquisition by ADP in 2002.
A highly sought-after speaker at national dealership conferences, Dealer 20 groups and state dealer association meetings, he most recently was a featured speaker at the 2008 National Automobile Dealers Association (NADA) convention in San Francisco, the CPO Forum for certified used-car dealership operations in Detroit and the Digital Dealer Conference and Exposition in Orlando.
The auto industry’s fastest-growing provider of Internet-based used-vehicle inventory management systems, vAuto attracted more than 1,000 visitors a day to its booth during the 2008 NADA convention.
Five out of the nation’s six highest volume franchised dealerships by brand, including Ford, Honda, Nissan, Lincoln Mercury and Toyota, use pricing and appraisal strategies supported by vAuto software solutions. Virtually every imported and domestic vehicle brand is represented on vAuto’s customer list, including Acura, Audi, BMW, Hyundi, Infinity, Kia, Lexus, Mercedes and Porsche, as well as all Chrysler and General Motors brands.
Headquartered in the Chicago suburb of Oakbrook Terrace, vAuto maintains a research and development center in Austin, Texas. More information is available on the Internet at www.vauto.com.
vAuto Steve Chastain, 877-629-7648 E-mail: firstname.lastname@example.org or AutoCom Associates Larry Weis or Christina Eckl, 248-647-8621 E-mail: email@example.com or firstname.lastname@example.org