YouTube is now the second largest search engine on the web. According to HubSpot, 48% of marketers plan to add YouTube to their content strategy in the next year. Several auto dealerships already have a YouTube channel with videos of customer reviews, or they display the vehicles they have available. How many dealerships have videos with useful information for their customers? Car buyers have a big decision to make, so that means they have several questions as well. You could have the YouTube channel to answer those questions through videos. Your YouTube rank is based on user engagement and video content, so pay close attention to that. Refer to the following 5 Youtube tips on how to maximize your dealership SEO.
1. Title and Image
The title of your YouTube video should be relevant to your topic and no more than 60 characters, but it also needs to capture people’s attention. Your video’s title and image are the first thing that people see. The image should be relevant, and custom thumbnails perform better on YouTube. Before you select a title and image, look at YouTube’s competing videos to see what their images are. Use the Search bar on YouTube to search your topic and see what common searches are on that subject to find ideas.
2. Description and tags
About 2-3 lines of text from the description can be seen from the main search page on YouTube. These lines should be filled with the most important, relevant information along with keywords. The description tells YouTube what your video is about, so it should typically be longer than 200 words; the limit is 1000 words. Tags should be chosen with care. Irrelevant tags can cause your video to move down in YouTube rank or even be removed. Choose tags that describe your video subject best. Sometimes longer, more-descriptive tags can be more effective.
Once you have more than 10 videos or so, you should consider making playlists on your channel. Playlists organize your videos and allow watchers to go from one video to the next with the Autoplay button. This encourages viewers to keep watching. If your dealership has several different brands, you could make a playlist for each brand. For example, you could have a playlist showing your Ford vehicles and another playlist hosting all of your Chevy vehicles.
Whether your videos have great titles, images, descriptions, and tags or not, it won’t make a difference if your content is bad. People want to see interesting, fun videos about topics they enjoy or have questions about. It’s important to deliver a quality video if you want people to watch and share it. You should also make consistent videos if you want viewers to subscribe or watch more videos in the future. Most auto dealership videos currently focus on showing their vehicles and customer reviews. That’s a great place to start. From there, you could explore helpful tips and answer questions for customers.
5. Subscriptions and social media
How do you get people to subscribe to your YouTube channel? You ask. Something as simple as a short sentence at the end of each video asking watchers to subscribe can have a big impact. Subscriptions provide a steady audience for future videos. Social media links make your video more shareable. When it gets to social media platforms, there is a higher chance that your video will be seen by a large audience.
Marketers who use video grow revenue 49% faster than non-video users, according to Aberdeen. Don’t you want your dealership to grow their revenue that fast? It sounds great, but it’s not going to happen overnight. You have to put in the time to make your videos stand out and contain great content for potential car buyers.