Automotive Email Marketing

Gaining a new customer can be expensive and time-consuming. A better strategy is to try to get repeated business from your previous customers. Email marketing is one of the most effective ways to gain repeated business from your past customers, and is preferred by customers over direct mail. Email campaigns can also be used to generate qualified leads, gain customer retention, and increase customer loyalty. Email campaigns are a cost-effective way to promote to your client base, such as:

  • New car sales specials
  • Lease specials
  • Special financing deals
  • Tent sales
  • Service coupons
  • Parts coupons
  • Car maintenance tips
  • Updates about new employees
  • Community involvement
  • Any news about your dealership

  

Email campaigns can cost 20% - 25% less then direct mail campaigns. The best sources to build your email list are:

  • Your past car buyers
  • Current lease owners
  • Service center clients

Make sure that your sales team routinely records the email address after every car sale, lease sign up, car service, and phone inquiry. Make sure all of your website forms capture the email address of the person reaching out to your dealership. AutoJini's Email Campaign tool allows you to:

  • Import email addresses from Excel, CSV, or any other data source
  • Send an unlimited number of emails
  • Segment your emails into groups like "Service Clients", "Parts Clients", "Prospects", "New Car Buyers", etc.
  • Use HTML to make your emails look professional
  • Use a theme to ensure all your emails maintain brand consistency

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