Automotive Email Marketing

Gaining a new customer is far more expensive than getting repeat business from your past car buyers. Email marketing is one of the most effective ways to gain repeat business from your past customers. It has emerged as the preferred marketing tool over direct mail. Email campaigns can also be used to generate qualified leads, gain customer retention, and increase customer loyalty. Email campaigns are a cost-effective way to promote to your client base:

  • New car sales specials
  • Lease specials
  • Special financing deals
  • Tent sales
  • Service coupons
  • Parts coupons
  • Car maintenance tips
  • New employee update
  • Community involvement
  • Any news about your dealership


Email campaigns can cost 20% - 25% less then direct mail campaigns. The best sources to build your email list are:

  • Your past car buyers
  • Current lease owners
  • Service center clients

Make sure that your sales team routinely records the email address after every car sale, lease sign up, car service, and phone inquiry. Make sure all of your website forms capture the email address of the person reaching out to your dealership. AutoJini's Email Campaign tool allows you to:

  • Import email addresses from Excel, CSV, or any other data source
  • Send unlimited # of emails
  • Segment your emails into groups like "Service Clients", "Parts Clients", "Prospects", "New Car Buyers", etc.
  • Use HTML to make your emails look professional
  • Use a theme to ensure all your emails maintain brand consistency


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