With over one billion active users, Facebook is the most popular social media platform used today and the second most visited website. It is a great way to raise brand awareness for your dealership, drive traffic to your website, and create relationships with your customers.
Are you looking for ways to increase the number of your Facebook followers, maintain an active audience, and increase your brand awareness? This article will cover 6 different ways to boost traffic to your dealership Facebook page. Keep reading to find out more!
- Offer incentives to your followers.
Building a solid base of followers takes time and effort. However, not everyone wants to follow a business page, so you need to give people a reason to give your page a “like.” A good way to do this is to offer deals that are exclusive to Facebook users.
Offering coupons to users who share your posts or page is another great way to use incentives to increase your follower count. People frequently ask their friends and family for recommendations when looking for a car dealership, and that’s who your followers will be sharing their posts with.
- Link your customers to your Facebook page.
Many customers, even your regular ones, may not be aware of your dealership Facebook page if they’ve never been directed to it.
Does your website provide links to your social media pages? If it doesn’t already, now is a good time to change that. Having a small button on your About Us page and on your homepage is enough. It’s also a good idea to include a link to your Facebook on other social media pages you may have, such as your LinkedIn, Instagram, and Twitter.
You can also include links to your Facebook page (and other social media pages) in your emails. If you send out marketing emails, monthly newsletters, or are simply just communicating back and forth with customers, it might not hurt to include links at the end of your emails.
The key here is to make sure you’re not going overboard with linking people to your Facebook page because customers might start to get annoyed. However, there’s no harm in having the link subtly present on your website, other social media pages, or emails.
- Interact with your customers.
Facebook’s popular messaging system makes it easy for users to contact businesses. If you don’t have a designated person to actively reply to Facebook messages, you can create automated messages to let customers know you will get back to them as soon as you can.
You should also interact with your followers by liking and sharing their posts, particularly ones that have to do with your dealership. Sometimes, a satisfied customer will post about their experience with your dealership. This is a great opportunity for you to show the customer that you care about their experience while also building a stronger reputation with your Facebook audience.
- Provide valuable content for your followers.
People don’t want to constantly see posts that are basically advertisements. Customers are much more likely to follow a page that provides content that is useful to them. While running a Facebook page will provide many benefits to your dealership, it is ultimately for the customers. If your dealership website has a blog, Facebook is a great place to share your blog posts. You can also link posts to other articles and blogs that provide information that your customers might be interested in. Some examples of types of articles to post are:
- Articles that explain how to do something (such as when to change your tires, how to get your headlights fixed, etc.)
- Positive reviews or blog posts about your dealership
- Guides for purchasing a vehicle
- Reviews of cars that you have on your lot
- Keep your posts consistent.
Users don’t want to follow an account that posts 5 things in one day, only to go silent afterward for several months. While this may be a more extreme example, it is a mistake that businesses often make because they aren’t keeping track of their social media pages. Not posting enough can cause users to not want to follow your page. However, it’s important to be careful not to post too frequently either, because that can annoy your customers. You don’t have to post every day if you don’t want to, but be sure to make a schedule and to stick to it. Every Monday, Wednesday, and Friday is a good start, or even just twice a week is enough to keep your audience engaged. Posting consistently is important to keep your followers more interested. Another factor that is important to consider when posting is the time that you post, which brings us to our last point.
- Post at the right times.
The time of day that you post your content can affect your levels of engagement with your audience. Several studies have shown that Thursday is the best day to post and that the safest times to post is on weekdays between 10 am-3 pm. Posting during times when more people are online will get you more likes and shares as well as increase your reach, which will ultimately benefit your dealership in a positive way.
If posting at specific times is difficult to remember, you can use programs such as Hootsuite or Sprout Social. AutoJini can also help you run your Facebook page so that you can concentrate on more important things.
Facebook is a great tool to build and maintain positive relationships with your customers while also increasing your reach. Keeping these 6 tips in mind will help you grow a larger audience on Facebook and keep your followers engaged.
At AutoJini, we know Facebook and how important it is for your dealership. We can work with you to create a Facebook ad campaign or improve your existing one, and we also provide Social Media Management services with automotive marketing in mind. We provide Facebook apps for your dealership that allows your customers to browse and share information from your site without having to leave Facebook. Call us today at 515-232-2024, or fill out our online form, and we can talk about your marketing options!