27, Jul 2012
Posted In Miscellaneous
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You’re a dealership, right? And your core business is selling cars? May be. You need to remember that service departments are actually the workhorse of dealerships and bring in over half the total profits earned. So why aren’t dealerships spending the time promoting their service
24, Jul 2012
Posted In Sales
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10 Things to Consider When Buying a Vehicle
1. Needs vs. Wants
Create a list of features you have to have versus a list of features you would like to have. It's good to distinguish between
12, Jul 2012
Posted In Online Marketing
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There are many stories describing dealerships that went from good to great when they implemented a social media plan. Many dealerships merely have a basic website. Most are not using social media at all and don’t even have a regular blog. The main difference between a dealership benefiting
