We all know by now that having a clean, professional, responsive website is important to gain leads and increase your sales and expand your reach. However, a good dealer website doesn’t just stop at its design and features. Using different tips and tricks, you can build a website with built-in Search Engine Optimization (SEO) to drive more traffic to your auto dealership.
When a customer makes a search online, Google (and other search engines) will try to see if your website or page is a match. If it thinks it’s a match, your website or webpage will appear somewhere within the Search Engine Results Pages (SERPs).
As a car dealer, having a website that is SEO optimized is important because it affects how many customers are able to find your dealership online. The titles of your webpages can make a big difference in if your dealership website will rank on the first page of Google SERPs, so it’s crucial for you to optimize them.
But how do you come up with perfect titles? Today, we will be talking about 5 different ways to optimize your dealership web page titles to increase your SEO rankings and drive more customers to your website.
- Make sure your titles include keywords.
Keywords are words and phrases that people use when they make searches on the internet. Including keywords in your web page titles will increase your chances of being discovered when customers make online searches. Keywords that match words in your web page titles or descriptions will be bolded on the SERPs, which will show users that that the content of your website is what they were looking for. The most important keyword(s) should be in the first half of the title for the best results.
Try not to use dashes or commas in your titles because they separate keyword phrases and key terms. Use pipes “|” instead, or try to avoid the need for commas or dashes at all.
For more help on choosing keywords, check out this article.
- Be location-specific.
20% of searches made on the internet are specific to that user’s geographic location. For the automotive industry, the majority of customers will purchase their car at a dealership that is located close to them. By including a city or area name in your title, you will significantly increase the likelihood of being shown on the first page of local SERPs.
If your dealership is located near a major city, it may be a smart idea to include that city name in some of your web page titles as well. This will expand your reach and drive even more traffic to your site.
- Keep your title concise.
Google typically displays the first 50-60 characters of a title tag. You should aim for your title to be around that length in order for it to display properly. The goal is to have the whole title to show up on Google SERPs. If part of your title is cut off, it may cut off valuable information. Additionally, titles that are too long may not attract customers because they are already scrolling through lots of information when making searches. Keeping your title relatively short, simple, and to the point is a better strategy. You can always put the other important information in your description instead.
- Be attention-grabbing to customers.
Having an enticing title is important, and is a great digital marketing strategy. A good title will capture the attention of customers and encourage them to visit your website, which will increase your Click Through Rate (CTR). Aside from SEO related keywords, a good web page title is an all-around good strategy to expand your reach and get more customers.
Many studies have shown that web pages with titles including numbers have a higher chance of being viewed. Your title needs to show why the customers should come to you, as opposed to what you can offer them. A benefit-driven title that includes the who, what, when, where, and why will be more enticing to users.
- Write with the customers in mind, not just for Google.
Although we are stressing the importance of optimizing your page titles for SEO, it’s also important to remember that at the end of the day, we are here to serve the customers. Are you one of those people that likes to have a bunch of different tabs open when using the internet? Page titles are also the text that appear on the tab of your browser, so it should remind users what they were looking at.
It may take multiple tries to get the perfect title for your web pages. Like all things, titles can take trial and error until you find the right one. It’s important not to put too much stress on finding the perfect title because your ultimate goal should be to provide your customers with valuable information. Want to learn more about optimizing your website and SEO? At AutoJini, we have been creating and designing websites tailored for automotive dealerships since 2001. Our dealer websites are built with SEO in mind. Give us a call today at (515) 232-2024!