RSS stands for rich site summary (RSS 0.90 and RSS1.0) or real simple syndication (RSS 2.0) a format for delivering regularly changing content like your coupons and inventory listings. I think we are the only provider in dealer website solutions that offers this :).
Benefits of RSS for auto dealers
- Its offers instant updates... when you change content, your consumers know it instantly
- It allows consumer to stay informed on your latest specials and vehicle listings, without having to visit your website.
- Its an additional channel to send your content besides using email. RSS will likely rival email as means of content distribution in the next year or so.
- It offers a standard way for other websites to easily add your coupons and inventory on their website. i.e. Google Bases uses your inventory feed.
Want to know more about RSS then head on over to wikiepedia.
Some feeds to try out.
DealerRefresh : http://feeds.feedburner.com/dealerrefresh
Inside Adwords: http://adwords.blogspot.com/atom.xml
Marketing Pilgrim : http://feeds.feedburner.com/marketing-pilgrim