After many back to back updates by Google, some pundits in the industry are saying that Organic SEO is dead. Ground realities, however, show that this is far from the truth.
Forbes contributor, Steve Olenski, wrote a compelling story advocating why it is important for businesses (read auto dealers) to continue investing in Organic SEO. The most compelling point among his seven point article was, “Because your competition is doing it”. This statement alone should give pause to any dealership thinking about cutting back on their SEO efforts.
In the same article, Jason Bayless, Owner of BestSEOCompanies.com was quoted, “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”
Long gone are the days of using link farms, backlinks from junk sites, and submitting blog articles which are created using software. Google has come down hard on these practices as these practices do not add anything to the effectiveness and true online value of a website. However, this does not mean that organic SEO work is now something of the past.
In simple terms, SEO efforts are now focused on adding valuable content to your website, creating useful videos that consumers and customers are interested in, and getting links from relevant sites.
Auto dealerships should have a solid SEO strategy in place to ensure their website(s) get targeted traffic, their brand gets promoted and they have an enhanced Internet presence.
Dealerships should focus on following to enhance their SEO efforts:
- Start a blog on the website
- Write custom vehicle reviews
- Focus on local SEO optimization
- Create helpful videos, like how to configure your Satellite Radio
- Submit your service and parts coupons to coupons sites
- Make sure your sitemap is up to date
It is important that your SEO strategy is implemented by an experienced staff member or an SEO agency. Do not take your eyes off rankings of your keywords and keep track of your competition. It is a constant battle where your competition is always looking for opportunities to improve their ranking, i.e. take your highly coveted spot(s) on search engine result pages.
Best of luck, and long live SEO.