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Auto Dealer Online Marketing Support
Direct your targeted customers to your site
All of your standard pages as well as the applications and forms will be customized to
reflect your current branding and marketing campaigns (including use of your logos, colors, etc).
We then carry your website's "feel" and "look" to your listings on third party sites (i.e. for eBay auctions),
whenever possible.
Your home page is the portal to your site, and thus gets the most visibility. You may want to give your
customers the latest news the moment they enter your home page. The Text Ticker looks and works like a
stock symbol ticker or like the news line you see at the bottom of CNN and other news stations.
Usually placed at the top, for best visibility, the text ticker will scroll across the screen with
whatever news or greeting you'd like. You can change the message, as well as the color and look of the
ticker, or shut it off whenever you like. Call attention to any event or sale that might bring your
customers to your dealership.
Advertise your website and dealership on third party sites, through GoogleAdWords,
Yahoo Search Marketing, MIVA and other recommended sites. Pay Per Click advertising aims to bring interested
customers to your website, and hopefully lead to a sale. We manage your pay per click campaign to target
your customer base and work within your budget.
With each ad, we:
- Grab the customer's attention with precise words (i.e. $500 rebate on new Fords)
- Link the ad to the page YOU want them to see (i.e. Weekly Specials, New Inventory).
- Monitor your Ad Position (give your ad the best possible visibility on third party sites)
- Day/Time Targeting (target the best times of the day, week, and month for your ads to be seen by your customers)
Most companies underutilize the potential of email marketing. With our Email Marketing feature, you can
create, personalize and target different customer groups. The emails will be tracked and all responses
will be integrated into our Internet Lead Management system to ensure proper follow-up. If you want to
have a last-minute promotion, you can notify your customer in seconds. And if your promotion is specific
to high-end vehicles, or a particular manufacturer, target those customers through your email marketing.
We design all of our customers' websites with Search Engine Optimization (SEO) in mind. Working with you to
identify your targeted customer base, we select key words and integrate those key words throughout your site.
Advanced SEO techniques designed to position your site higher in the search engine rankings include the use of:
- multiple domain names (their home pages instantly refer all customers to your main website)
- listing your website in the major search engines (i.e. Google and Yahoo)
- link building
All of our efforts focus on bringing your targeted customer to your website.
People love reading testimonials. Give new customers the chance to read about your outstanding services
and products from their own peers. With the Testimonials feature, simply type in the your current
customer's name, his/her hometown, and what he/she has said about your dealership. The information
will appear on your testimonials page. And if you'd like, you can select one or two testimonials to
appear on the home page, for instant visibility.
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