Responsive website automatically adjusts itself for desktops, tablets and smartphone devices. This allows users to access the most suitable version of your dealership’s website, based on the device the user is using.
A responsive website detects the screen size of the device, be it PC, tablet, or mobile phone. It automatically adjusts itself, i.e. the presentation of content, accordingly.
More than 70% of all searches are now done on mobile devices. Mobile phone based searches have now surpassed desktop searches. Therefore, it is necessary or a must that your dealership website is responsive and the user can access your dealership’s core services easily, without any zooming in-out or need to download an app.
Smart phones are going to get smarter so it is prudent that you upgrade your website to a responsive website without any further delay.
When it comes to search engines, Google is the undisputed king. Google now recommends to use a responsive web design as their preferred website design. They have even rolled out a tool that can review your dealership website and let you know if your site is responsive or not.