Pay Per Click (PPC) is the Internet advertising where a dealership only pays when someone clicks on its online ad. The ad for dealership website can be on a search engine - like Google or Yahoo - or it can be on a web portal, on a high traffic website or on a blog.
When PPC is used to acquire high quality auto leads from Search Engines, this process involves setting up campaigns with relevant keywords and biding on those keywords. The resulting ad for the dealership appears either on top or to the right of the result set. This bidding mechanism is also called PPC management.
AutoJini offers a complete dealer PPC management service to auto dealers. We manage the campaigns, related keywords, and daily adjustment of bid amount on each keyword to ensure dealership receives targeted leads within their budget. Our goal is to always get the lead at lowest possible bid.