Pay Per Click (PPC) is the most widely used paid advertising where a dealership only pays when someone clicks on its online ad. Google AdWords is the leader in this form of online advertising. Although, other search engines, like Yahoo and Bing, also offer similar services. Facebook is a new entrant but it is gaining popularity with car dealers.
PPC is used to acquire qualified leads from Search Engines, this process involves setting up campaigns with relevant keywords and biding on those keywords. The resulting ad for the dealership appears either on top or to the right of the Search Engine Result Page (SERP). This bidding mechanism is also called PPC management.
AutoJini offers a complete PPC management service to auto dealers and groups of all sizes. We manage the campaigns, related keywords, and daily adjustment of bid amount on each keyword to ensure dealership receives targeted traffic within their budget.