Email Marketing for Car Dealers

Email Marketing for Car Dealers

Gaining a new customer is far more expensive than repeat business from your past car buyers. Email marketing is one of the most effective way to gain repeat businness from your past customers. It has emerged as the preferred marketing tool over direct mail. Email campaigns can also be used to generate qualified leads, customer retention, and to increase customer loyalty. Email campaigns are a cost effective way to promote to your client base:

  • New Car Sales Special
  • Lease Specials
  • Special Financing Deals
  • Tent Sales
  • Service Coupons
  • Parts Coupons
  • Car Maintenance Tips
  • New Employee Update
  • Community Involvement
  • Any News About Your Dealership

Email campaigns can cost 20% - 25% less then direct mail campaigns. Best source to build your email list are:

  • Your Past Car Buyers
  • Current Lease Owners
  • Service Center Clients
Makes sure that your sales team routinely record the email address after every car sales, lease sign up, car service, and phone inquiry. Make sure all of your website forms capture the email address of the person reaching out to your dealership. AutoJini's Email Campaign Tool allows you to:
  • Import email addresses from Excel, CSV, or any other data source
  • Send unlimited # of emails
  • Segment your emails into groups like "Service Clients", "Parts Clients", "Prospects", "New Car Buyers", etc
  • Use HTML to make your emails look professional
  • Use a theme to ensure all your emails maintain brand

Car Dealers! Use Email Marketing To Explore New Sources of Revenue And Gain Brand Loyalty