Email marketing has emerged as the preferred marketing tool over direct mail. Email campaigns are a cost effective way to send sales special, finance deals, service coupons, and news about your dealership. Email campaigns can be used to generate new leads, customer retention, and to increase customer loyalty.
It is estimated that email campaigns cost 20% - 25% less then direct mail campaigns. Your dealership can purchase email addresses from companies however, the best source is your emails of your past customers and prospects. You can extract emails from your CRM or DMS.
AutoJini's Lead Management System has a build-in email campaign tool so your sales and service departments can send out multiple campaigns to thousands of emails each month.