After the outstanding response we got for our recent blog post, Ignore Women Buyers at Your Own Peril, which talked about how to market to women to help sell more vehicles, we decided to dig a little deeper and explore women's relationships with ...
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The 4 Ps of Marketing: How Social Media Has Changed the Approach for Auto Dealers   Recently we wrote a post about how the Internet has changed the 4 P’s of Marketing. Here is a follow up article on how social media has its own ...
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Product. Price.  Place. Promotion.  The 4 Ps of marketing have been around for over fifty years and are talked about in every marketing class.  But the related marketing approaches were designed to address technology and media outlets ...
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Increasing foot traffic to your dealership is a major part of selling cars. By making your dealership a destination for prospective buyers rather than a mere “stop”, your dealership will see an increase in new sales and repeat business. ...
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