AutoJini.com Official Website

Four Online Don?ts to Increase Auto Sales

2013-04-11T00:00:00-05:00

There’s no shortage of expert advice for auto dealers on the subjects of SEO, PPC Campaigns, Social Media, and Online Marketing. If you’re selling more cars today, it’s likely due to your dealership’s website and social media business pages. But, selling more cars also has a lot to do with how you engage your prospects and clients online.

While TO DO tips often prove valuable, it’s also important for auto dealers to know what not-to-do. To get the most out of your social media and online marketing efforts, here are four “online don’ts” to consider when it comes to engaging your readers:

Don’t Just Tweet and Tweet
Tweet at the right time. Facebook and Twitter are great social media tools for helping you stay in touch with followers. So, don’t annoy your followers with an overabundance of untimely wall postings and tweets.

KissMetrics.com shares this useful information about timely posting on Facebook and Twitter:

Twitter

Best time to Tweet – 5 PM (Eastern Time)
Best practice for tweeting frequency – 1 to 4 tweets per hour

Facebook

Best day to share on Facebook – Saturday
Best time to share on Facebook – Noon (Eastern Time)
Best practice and frequency forFacebook sharing – .5 posts per day

Don’t Let Blogs Go Blah
Blogs are usuallyinformative and useful. Topics have to be thought-provoking to get readers’ attention. But, sometimes bloggingtoo often or inconsistently can cause both writer and reader to lose interest. Blogs should be posted periodically not sporadically. Whether your dealership posts one blog a month or every two weeks, it’s important to stick with aregular posting plan.

Don’t Waste YourWebsite
According to Statistic Brain, 75% of small businesses have yet to develop a website. Today’s car buyers are information-driven and time-constrained. And, the most instructiveand convenient way for them to find vehicles is online. So, it is important to engage these potential buyers quickly and keep themengaged. Don’t let your readers find your website sitting out-of-date. Make sure your inventory is regularlyupdated and your site easy to navigate.

Don’t IgnoreOnline Complaints
Ideally, no one will have anything bad to say about your dealership. Inevitably, a customer will share a negative experience more so than a positive one. And this type of sharing today happens online. There is more than a surplus of sites available to help potential buyers and customers share bad experiences. Be sure to offer a place on your site for feedback––positive and negative. If and when a complaint falls into your lap, embrace it as an opportunity to clear up the matter.You can expect that online readers will share how you addressed and resolved the issue.

Learning how to engage your readers while maximizing your social media tools and online presence can only result in selling more cars.

Syed Azam
President, AutoJini.com
(515) 232-2024

Metro Ford Chicago Chooses AutoJini to lead its SEO and SEM Campaign

2013-03-27T00:00:00-05:00

Metro Ford Chicago - Home Page

AutoJini offered a unique selling proposition. Most companies can provide a website and SEO services. But few offer the expertise that dealerships need to convert leads into sales, said Pat Milligan, President, Metro Ford Chicago

Metro Ford Chicago needed more than just a website. The company needed a surefire plan to boost leads. Metro Ford, one of the leading Ford dealership in Chicago, chose AutoJini of Ames, Iowa to head up its newest marketing campaign.

AutoJini will design and maintain Metro Ford’s new website using a combination of SEO strategies, content management system (CMS), PPC Campaign Management, Facebook applications, eBay Motors Auction Management Tools, and just the right amount of social media.

“AutoJini offered a unique selling proposition. Most companies can provide a website and SEO services. But few offer the expertise that dealerships need to convert leads into sales. We are very thrilled to begin a long-lasting relationship with AutoJini as we continue to gain market share,” says Pat Milligan, President of Metro Ford Chicago.

Through its extended network of services, AutoJini is able to offer on-site consulting services to Metro Ford to review and monitor the performance of the website, phone inquiries, and conversion of web traffic to leads.

Rafi Hamid, AutoJini’s CIO and well known automotive industry expert, will lead the implementation. "Taking Metro to the next level means helping them to maximize their ROI. We know that adding a personal touch is part of that process. Our tech team and sales team work together to do what is needed to get the job done. We look forward to helping Metro Ford dominate the sales of Ford vehicles in the Chicago area" confirms Mr. Hamid.

“Our job is to ensure that leads are ultimately converting to sales. We’ll do this by helping Metro Ford meet buyers where they are–then offer them a good car buying experience,” says Syed Azam, President of AutoJini.

About AutoJini.com:
AutoJini provides web-based software solutions for automobile dealers across North America. AutoJini services include the development and implementation of dealership websites, mobile websites, micro sites, Facebook applications, inventory management solutions, data export to 3rd parties, search engine optimization (SEO), PPC campaign Management, eBay Motors Auction Tools, social media marketing (SEM), and news & blog software. AutoJini has offices in Iowa, Illinois, and Ontario, Canada.

About Metro Ford Chicago:
Metro Ford Chicago has one of the largest selections of new and used Ford cars, trucks and SUVs in heart of Chicagoland. Metro Ford is a preferred auto dealer for online inventory, service, parts, leasing and financing in Chicago, Oak Park, Berwyn, Calumet Park, Chicago Ridge and the surrounding suburbs.

Hosmer Auto Group Hired AutoJini as SEO Consultants

2013-03-11T00:00:00-05:00

Hosmer Toyota, Mason City, Iowa

AutoJini has exceeded our expectation. Where most website providers and SEO vendors failed, AutoJini excelled and provided us the exact solution that meets our unique needs and requirements.

Hosmer Auto Group have signed up with AutoJini to custom to design a new cutting edge content management and domain management application to boost their in-house SEO work. The new applications allow the in-house team to manage the site layout, manage content, and add 3rd party software to monitor SEO performance of all of their websites.

"AutoJini has exceeded our expectation. Where most website providers and SEO vendors failed, AutoJini excelled and provided us the exact solution that meets our unique needs and requirements. We can now test different scenarios, conduct A/B split testing, and review thermal maps – for example – which was not possible before we hired AutoJini as consultants" said Jeremiah Hosmer, President Hosmer Auto Group.

"This unique project highlights the fact that AutoJini leads the industry in implementing custom solutions for auto industry. AutoJini not only provides highly reliable SEO services to auto dealers, we can also implement unique online solutions. Our software empowers dealerships to manage diverse SEO goals and track websites performance using 3rd party tools" said Syed Azam, President of AutoJini.

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About AutoJini.com:
AutoJini is a web-based software suite of solutions used by automobile dealers across North America. AutoJini services include the development and implementation of dealership websites, mobile websites, micro sites, Ebay Auction Management Tool, Facebook applications, inventory management solutions, data export to 3rd parties, search engine optimization (SEO), social media marketing (SEM), and news & blog software.

AutoJini.com has offices in:
Ames, Iowa
Chicago, Illinois
Kitchener, Ontario, Canada

For more information, please contact Mr. Syed Azam by phone (515) 232-2024 or email syed(at)AutoJini(dot)com Visit http://www.AutoJini.com for more details.

About Hosmer Auto Group:

Hosmer Auto Group located in Mason City, IA is the leading automotive group of Iowa. With two ideal locations, they serve the needs to customers in Mason City, Ames, Des Moines, Waterloo, and Iowa Falls.

Their Toyota dealership, Hosmer Toyota (formerly known as Lyons Toyota) is world class Toyota dealership located right here in Iowa. Hosmer Toyota has been around since the 1960s. Hosmer Toyota is in the top 5% of Toyota customer service.

Their Honda dealership, hosmerhonda.com, is also located in Mason City (808 S Monroe Ave, Mason City, Iowa), serving clients from Albert Lea, Waterloo, Ames and Clear Lake.

Websites:
---------------
http://www.HosmerCars.com
http://www.HosmerToyota.com
http://www.HosmerHonda.com

Pinterest Can Do More Than Showcase Your Inventory

2013-03-05T00:00:00-05:00

Dealerships can use Pinterest in many different ways. From showcasing inventory and services to highlighting the expertise of your employees, your dealership has a lot to share.

Karan Leland, President of Sterling Marketing Group, in offering advice about using Pinterest, says businesses should use pinboards for more than showcasing their own services.

For auto dealers, this means if they have pinboards displaying their Internet Specials, New Cars on the Lot, and Satisfied Customers, they are only scratching the surface. To increase and maintain interest, Leland further advises creating pinboards that are intentionally:

40% Motivational
40% Educational
20% Business Service or Culture

She also advises:

Use the business URL in your Pin Descriptions so interested users can quickly visit your website.
Use hashtags (#) in your Photo Descriptions so your topics are easily searchable.

While her first suggestion may be easy to follow and implement, the second suggestion on using hashtags (#) may be new to some. Here is how you do it:

In describing a picture of a vehicle for instance:

Put the hash sign ‘#’ in front of the term you think people may search.
Use broad categories rather than narrow terms.

So instead of this description

Description without a hashtag says: “Of all the used SUVs we have on the lot, this 2011 SUV is my favorite. I love the color and luxury features.”

Use this description:

Description with a hashtag says: “Of all the #usedSUVs we have on the lot, this 2011 SUV is my favorite. I love the color and luxury features.”
#usedSUVs now becomes the searchable term in your description – pretty cool.

Remember to continue to pique the interest of your followers by:

Adding staff pictures to your pinboard and updating those 3 or 4 times a year.
Pinning up photos of your dealership – inside and out
Sharing motivational quotes – or repin great ones you find on other individual or business pinboards.

Note: You can purchase Karen's new book from Amazon - Entrepreneur's Ultimate Guide to Pinterest for Business

?Is Pinterest Worth My Time?? Simple but Effective Uses for Auto Dealers

2013-03-04T00:00:00-05:00

Pinterest is currently the fourth largest referral network running close behind Google, Facebook, and Twitter. At first glance, Pinterest may seem like just another social network. Understanding that different demographics lean toward different social media, auto dealers might not want to overlook Pinterest just yet.

While still very new to social media, Pinterest allows users to share images and videos with others having similar interests. For this visually-inclined generation, Pinterest has proven itself as a versatile tool for creating brand awareness and a loyal following. That alone is worth taking a closer look.

Dealerships can join other businesses in constructing “virtual fronts” by creating different pinboards to show off their wares.

getting started is as easy as A-B-C.

To set up your dealership’s Pinterest page, visit View Screen Shot.
You can also login into Pinterest using your Facebook or Twitter account. To use this option, visit View Screen Shot.
Complete the form and click Create Account.
Check your confirmation email from Pinterest and click on the verifying link.

CONGRATS! Your dealership can now be found on Pinterest!

Image Cheat Sheet For Google Plus, Twitter, and Facebook

2013-02-11T00:00:00-05:00

This is a short post for dealers who manage their own Social Media pages and posts in-house.

Before I go into image size, a side note.

I have noticed that many dealers have not started using Google +. For them, here is a post which outlines how they can set up their dealership’s page on Google+.

http://www.autojini.com/cms.cfm/pageId/3970/fuseaction/blog.viewPost/entryID/164/How_To_Create_a_Google_Business_Page.html

To improve your ranking in Google, you must set up your page on Google+, or better, Google+ Local , for your dealership.

Assuming you are already using the three main Social Media sites: Google +, Facebook, and Twitter, I put together this cheat sheet for different types of images each site uses. Feel free to send your feedback, corrections, and suggestions.

		Google+ Top or Cover image: 900 x 180 pixels Profile image: 250 x 250 pixels Post image: 259 pixels wide (height will be adjusted proportionally)

		Twitter Profile image: 128 x128 pixels Background image: 1280 x 1024 pixels

		Facebook Top or Cover image: 900 x 180 pixels Profile image: 250 x 250 pixels Post image: 259 pixels wide (height will be adjusted proportionally) Data Source: http://www.remcolandia.com

How to Optimize Contact Forms for Conversions - External Blog Article

2013-02-03T00:00:00-05:00

Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field.

Writer: Neil Patel
His Blog: http://www.quicksprout.com

Read Full Blog Article...

Using Integrated Marketing to Meet Auto Shoppers Where They Are

2013-02-01T00:00:00-05:00

Today online marketing techniques help auto dealers reach consumers repeatedly and at record speeds, and in effect, increase opportunities to convert shoppers into buyers. With emerging ways to analyze online behavior of consumers, auto dealers, who market online, can easily measure their ROI with "click-through rate", "cost-per-click", and "impressions" information.

We are, by no means, suggesting that you cancel your auto dealer's print advertising or radio spots. We know that these traditional marketing methods continue to prove effective in raising brand awareness. However we don't want you to ignore the fact that consumers today spend a lot of time online. And, more than 80% of that time is spent searching, reading email, visiting other websites, and on social media sites. So, it only makes sense to meet shoppers and potential customers where they are.

Online Marketing + Traditional Advertising = Integrated Marketing

Two goals in marketing and advertising are to maximize brand exposure and drive qualified traffic to your website to increase sales. To do this, auto dealers today must be able to attract shoppers and offer them a positive memorable experience online and offline.

Integrating your marketing practices says that you understand your target audience's needs and aim to meet those needs. A strategic integrated marketing plan should begin with a well thought out online marketing strategy.

Online marketing should at least cover the following:

Dealership Website: You should have a well-developed website which is optimized for Search Engines, easy to navigate, showcases your social media links, and converts traffic to leads. You should note that on every click, you potentially can use 11% of the users, therefore, pay close attention to the home page and top navigation of your sites. For example, if you sell more trucks than SUVs, then your site should promptly display a button or link (like Used Trucks for All Budgets) on all pages of your website.

Social Media: You should promote your dealership across all major social media sites, like YouTube, Facebook, Twitter, and Google+. You cannot ignore the trends like Facebook’s new search engine “Social Graph” or the rising value of review on your Google+ page. Therefore, you should deploy all necessary resources to ramp up your social media strategy and implement it without any delay.

Performance Review: Analyze your website’s performance on daily basis. Use Google Analytics to track traffic, traffic sources, and set goals to monitor traffic to pages of interest. Keep an eye on total leads generated by your website, traffic is important but if your site is not converting that traffic to leads, you have find out the reason for this.

Email Campaigns: Auto dealers are embracing the power of email campaigns. Many are simply using emails to send a thank you note, follow up with email leads, and answer any question a prospective customer may have. However, you need to deploy email campaigns to be in front of buyers on a regular basis. Send out Monthly newsletter or “specials”, updates on staff, or your community involvement. Email campaigns are not costly and you can track success rate of each campaign very easily. Do not out source your email campaigns to your ad agency or a 3rd party. Yes, you can use a 3rd party to prepare the content or artwork but your Internet Manager should be the one who sends out email and monitor its results. Do not wait for a report to be handed down to you at the end of the month, track your success or failure on a daily basis.

Your offline marketing should include techniques like;

Direct Marketing: Your dealership should be doing some sort of direct marketing with existing clients and prospects. It can be service center coupons, reminders to bring in their vehicle for an inspection, a lease special, year-end promotion on new purchase, etc.

Print Advertising: Though print advertising is on the decline, it is not out of the picture. Newspaper ads are an excellent source for building brand names. You can also use weekly classified magazines to promote your dealership and “specials”. Keep in mind ROI is getting lower and lower so use print ad dollars as strategically as possible.

Radio& TVAds: These ads are costly so not every dealership can afford it. However, they are an excellent source to ensure your dealership name remain fresh in the minds of your buyers. You can partner with smaller radio stations The goal of integrated marketing is, making sure you’ve extended your dealership’s reach and covered all the necessary bases to achieve optimum success with your marketing strategies.

How To Analyze Campaign Success Rates Through Landing Pages

2013-01-27T12:41:21-05:00

***************** External Blog Article*******************

It's no secret that for companies with an online presence, bigger is better when it comes to digital campaigns. Sometimes, however, the results are not necessarily what the company expects or wants. What do you do at this point? Cry a little? Pull your hair out? No, you do some homegrown research to find what the problems may be and you learn how to fix them.

Click Here to read full article.

P.S. This is a nicely written article for those of you who do email campaigns to promote certain specials, like Service Specials, Lease Specials, or may be upcoming tent sales.

4 Ways You Can Increase the Reach Of Your Dealership's Facebook Page

2012-12-28T00:00:00-05:00

As a dealership you know how crucial it is to use social media platforms to reach out to new customers and to advertise and promote your dealership. The challenge is handling the lack of attention your dealership page is receiving.

These easy to implement steps will increase exposure of your page to Facebook users and will make a difference in the number of fans your page receives.

Friend Your Community
Connecting with community organizations, media, and other local businesses (not competition!) is a necessity for any dealership on Facebook. However, just friending or 'liking' these pages is not enough. Have someone, like your Internet Manager, spend some time interacting with local businesses. It can be as little as two hours a week but regular interaction will have a positive impact. Like and share community events or posts from other pages that aren’t ads. Taking the time to socialize via your Facebook page will turn your dealership page into a source of information and networking tool. Additionally these interactions will broadcast your dealership to more people and will save you the need of constantly creating original content to post.

Let Your Customers Know About Your Page
Everyone who walks into or out of your dealership should know about your Facebook page. It may have taken a lot of work and advertising to get them in your dealership, so don’t waste the opportunity to have them ‘like’ you on Facebook and be able to get their attention anywhere and anytime. Here are some simple approaches you should administer. Test them in your dealership to identify which one works best for you.

Place your Facebook URL on all printed material.
Make sure every employee email signatures has a link to your Facebook page.
Place a sign on your reception desk.
Make sure that your Facebook link is visible on all pages of your website. Try Social Media Bar to keep your customers engaged in your site.

The possibilities are endless; use your creativity to foster inventive ideas to promote your Facebook page.

Promote Small Contests
There is nothing wrong with doing big giveaways on your Facebook page. Sure, they might attract a lot of attention, but if executed incorrectly, they may end up being an idle expenditure. Instead, focus your efforts on promoting smaller prizes more frequently. Hold a simple promotion in your dealership and post pictures of the winner and their prize on Facebook. Another method is to post secret code words on Facebook and handle entries in office. Encouraging Facebook users to interact with your page and with your dealership is an adept way to initiate constant contact and interest with customers. Rewarding your customers can prompt them to talk about your dealership - online and offline - which gives you valuable content for your Facebook postings.

Update It - Update It - Update It

Continually updating content is vital for your Facebook page. However, it is not easy to come up with new and relevant content every day. On the other side, no one knows about the things happening every day in your dealership better than you. Any number of these things could easily make great posts. Here are a couple of ideas:

Customer Testimonials
If you aren’t currently requesting customers at your dealership to write comments, compliments, or suggestions, start now. Once a week, upload photos of customers providing positive feedback or testimonials. These posts will praise your dealership without coming across as boastful and will show any customers who left the comments that you cared about their experience.
Events
Promote any local events your employees attend, trade shows you might visit, or when you participate in community fundraisers. Write a short update about the event your dealership is supporting, when and where it is going to be held and encourage others to attend. Afterward, make sure to add photos to give customers visual insight into the event and to serve as persuasion to attend future events.
Ask for feedback
Another strategy to frequently post quality updates on your Facebook page is ask Friends and "Likes" to provide feedback about your dealership, your website, and your Facebook page. Ask them about ideas to improve your customer service, for example. While it may not be possible for your dealership to implement all suggestion, it demonstrates your dealership cares about their feedback and concerns.

Maintaining your Facebook page doesn't have to be difficult! It can be a simple, yet very effective tool to achieving increased traffic to your dealership and business.

5 Ways To Increase Dealership Name Recognition Using Instagram

2012-12-17T00:00:00-05:00

Photo sharing is quickly emerging as the most popular medium for helping auto dealers increase brand awareness and customer loyalty. Instagram, Facebook’s photo sharing program has over 30 million users who have taken over one billion photos using the Instagram app.

With Instagram, a lot can happen in a second. Every second, Instagram gains a new user, and more than 58 photos are uploaded. Every second users choose to Like more than 575 photos and leave 81 comments about these photos.

As an auto dealer, you already understand the importance of taking photos of inventory for your website. But, here are five ways that Instagram can help your dealership get recognized.

First, download the App!
Instagram is a free smartphone application. Accounts are easy to create and use on any Android or iPhone. Register the account name you want and try to keep consistency across all social media channels. Now, let Instagram help you
Show us your ware.
Use Instagram to create a mobile photo album, a great way to generate excitement about new models coming in as well as interest in your current selection. Photos that capture users’ attention are likely to direct them to your website to learn more.
Demonstrate what your dealership can do.
Show the softer side of your business. Instagram allows you to add effects to your photos and tell the story about your brand and services. If your dealership offers repair services, Instagram can be an excellent tool to illustrate the kind of work your staff does well. ‘Before’ and ‘after’ photos can provide powerful testimonials, and side-by-side comparisons can display your high quality work.
Connect with your customers.
Reach out to followers on a more personal level. Take awesome photos of your office and sales staff. Use the photo to say “Happy Holidays” to family members and customers. Post candid snapshots of the fun stuff at work and give followers a reason to connect and relate to your business.
Expand your network.
Once viewers and customers get a hold of your great Instagram photos and stories, you’ll be able to sit back and watch them do the sharing for you on Facebook, Twitter, LinkedIn, YouTube, and more. Before you know it, you may find your dealership’s photos on Instagram’s popular page.

AutoJini, a Leader in Social Media Marketing, Releases New Social Media Bar for Auto Dealers

2012-11-26T00:00:00-05:00

Social Media Bar

We want to keep viewers on our clients’ websites, staying focused on their products and services – while enabling them to tell the world about our clients.

AutoJini, provides clients in the retail automotive industry a complete suite of tools and services, including custom website design, social media marketing, SEO, PPC, mobile websites, eBay Motors Auction management, Coupon Management System, and Craigslist Posting Tool. The company, which has stayed at the forefront of integrating social media into its products, recognized the issue many businesses are facing when adding social medial buttons to their sites. Customers often click a link to a social site, such as Facebook or Twitter, and then get caught up in what their friends are doing, not always returning to the dealership’s website to complete their business.

The AutoJini team developed the Social Media Bar in response to this drawback to having social media icons on a site. Syed Azam, AutoJini’s President explains, “Social media has created a huge marketing opportunity for auto dealerships, but also presents a challenge. We don’t want our client’s customers clicking on a social media button and being taken to another site, away from our client. The focus should remain on the dealership website, with the social media sites taking on a support role. To leverage the power of social media for our clients, we needed to gives our clients control over how their customers interact with social media while on their dealership websites. The Social Media Bar does just that – it gives viewers access to our clients’ social media channels, allowing them to interact with social media while keeping them focused on the dealership. And that’s what it’s all about… using social media to spread the word, not distract customers from the business at hand.”

The Social Media Bar is far from being just a useful tool for auto dealerships, however. The toolbar has broad-based appeal across any industry, for anyone who wishes to leverage the power of social media without sending customers off of his or her website. Thanks to an easy-to-use dashboard, clients can customize the tool to display any number of social media sites, a share button, Facebook like button, a blog, Twitter activity, Facebook’s wall posting, and other helpful info like Directions and Hours of Operation. Compared to random social media buttons which throw users off the site, the social media bar opens a window overlaying a small section of the website, providing an interactive window into social media while keeping viewers on the website. Mr. Azam sums it up nicely, “We want to keep viewers on our clients’ websites, staying focused on their products and services – while enabling them to tell the world about our clients.”

About AutoJini.com:
AutoJini is the flagship product of Octadyne Systems. AutoJini is web-based software suite of solutions used by 100s of automobile dealers across North America. The AutoJini software suite includes the development and implementation of dealership websites, mobile websites, micro sites, Facebook applications, inventory management solutions, data export to 3rd parties, search engine optimization, social media marketing, and news and blog software.

AutoJini.com has offices in Ames, Iowa, U.S. and Kitchener, Ontario, Canada.

For more information, please contact:

Mr. Syed Azam
By phone: (515) 232-2024
Email: syed(at)AutoJini(dot)com
Website: http://www.AutoJini.com

AutoJini.com Releases eBay Motors Auction Management Tool

2012-11-19T00:00:00-05:00

Octadyne's flagship product, AutoJini, provides clients in the retail automotive industry a complete suite of website tools, including custom website design, mobile websites, social media branding and now an eBay Motors Auction Management Tool.

With the growing number of auto auction sites, dealerships are faced with confusing and often contradictory systems of how to list their vehicles online. In response, the AutoJini team has developed an auction management tool, specifically for dealerships listing their vehicles with eBay Motor Auctions – a major online auction house.

The eBay Motors Auction Management Tool simplifies the process of listing vehicles online with eBay via the use of one simple control panel. The automated listing process significantly reduces the dealer’s work, both in the initial listing and follow-up phases of an auction. The dealer regains control of the process, saves time, and gains enough information and flexibility in how his vehicles are listed to allow him to customize his strategy for all of his listings. As for the process itself, the need to delay uploads while waiting for a full batch is a thing of the past. Whether for a single or hundreds of vehicles, real time uploads (pictures and specs) are fast, efficient and easy.

AutoJini.com - Ebay Motors Auction Ad Layout

If eBay makes a change to their process, then we update our tool accordingly. We’ve removed the hassle and confusion associated with listing dozens, even hundreds of vehicles, in the auctions.

The eBay Motors Auction Management Tool is far from a simple upload and listing tool, however, as it captures a significant amount of data about the bidders and bidding trends. Real-time status on all bids, the best offers and bidder information all give the dealer the information he needs to capitalize on his listings.

When asked about how the new AutoJini tool differs from other management tools in the industry, Syed Azam, AutoJini’s President replied, "Our eBay Motors Auction Management Tool is made specifically for listings on eBay Motors National Auto Auctions. That means we’ve addressed everything from Fixed Pricing and Best Offer Listing to PayPal Bidder Verification and Real-time updates. If eBay makes a change to their process, then we update our tool accordingly. We’ve removed the hassle and confusion associated with listing dozens, even hundreds of vehicles, in the auctions. Our clients need to focus on the strategy and business of selling their inventory, not on what can otherwise be a cumbersome and frustrating –not to mention time consuming – task of listing vehicles day in and day out. Our job is to create user-friendly software that provides the client everything he could possibly need for promoting his business and selling his inventory."

As with all of his products, Mr. Azam stresses that the eBay Motors Auction Management Tool is backed by AutoJini’s support staff, which is committed to the needs of their customers. Not that Mr. Azam expects any problems, as the tool has never had any issues, but clients can rest-assured just the same. “We’re in business for our clients. They’re not one-time customers to us, but long-term partners. It’s in our best interest to give them the best tools in the business, and make their operations as smooth and profitable as possible.”

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AutoJini.com has offices in Ames, Iowa, U.S. and Kitchener, Ontario, Canada.

For more information, please contact

Mr. Syed Azam
by phone (515) 232-2024,
email syed@AutoJini.com
http://www.AutoJini.com

50 Percent Are Sharing Coupons, Mobile Ads Via Smartphones

2012-11-08T00:00:00-05:00

Social marketing provider RadiumOne this morning released the results of a survey of US consumers about their mobile habits. There’s not a great deal of new information in the survey but it reaffirms the growing importance of mobile in the consumer purchase cycle — a basic fact that many marketers still seem not to fully appreciate.

Read full article at Marketing Land.

3 Rewarding Strategies to Protect Your Email Reputation and Avoid Being Spammed

2012-10-03T00:00:00-05:00

"I don't give a damn 'bout my 'bad reputation" sang Joan Jett (1980).

Back then, Rock n' Roll legend Joan Jett didn't worry much about her bad reputation. While Jett's Rock n' Roll credibility brought her much success, this type of thinking may not work as well for today's auto dealer, especially when it comes to sending emails to prospective customers using bulk mailing lists.

As an auto dealer, you probably are always concerned about your dealership’s reputation. But did you know that Email providers like Google, Yahoo, Hotmail, control what will make its way to the intended inbox? And they go to various lengths to protect a client's inbox from unsolicited email.

Better known as SPAM, this unsolicited mail gets blocked and/or collected in an electronic "junk" file or folder. As a result of sending out mass emails, your good intention email may fall into that file and land you a bad reputation as determined by these Email providers.

So how do you avoid gaining a bad email reputation?
Follow 3 simple strategies to avoid a bad reputation and ensure your direct email gets delivered to the intended recipients.

1. Avoid purchasing mass email lists.
Develop lists and send emails to customers who have opted to receive emails from you. Ideally you should send emails to customers who:

purchased a car from you
got a car serviced at your dealership
contacted you via email for more information about your deals

Reward: Chances of your email being "flagged" as spam remain low. Why? Your customers will be familiar with your brand and therefore likely read your marketing and promotional emails even if they choose to opt-out of receiving more.

2. Respect your customers' requests to opt-out of receiving email.
Just because a customer opts-in to receive promotional emails doesn't mean s/he wants to receive them every week. An oil change or unpaid invoice reminder is fine, but constant campaigning can be downright annoying often resulting in a customer's request to stop the emails. Therefore, it's important to respect your customers' decision to opt-out from your email campaigns, no questions asked.

Reward: Respect begets respects. Customers may remember your emails but more so they appreciate your work in taking them "off the list." Not doing so may also invite Federal Trade Commission to impose hefty fines on your dealership.

3. Segment your customers' email addresses according to their interests.
Pay attention to customers' interests and purchases. So that each recipient gets an appropriate email, you can sort email addresses according to the customers' past behaviors in using your dealership. For example, you might send a "trade-in" promotion to a customer who recently got a very old car serviced. Or, send a coupon through email to a customer who recently used a coupon at your dealership.

Reward: Customers appreciate that fact that you remember who they are and care about their interests. This alone will get you referrals, keeps a customer coming back for more, and earns you a good reputation.