We all want to be appreciated for our hard work. Your employees are no exception. Certificate of Appreciation is a common way to honor an employee and to recognize him for his contribution. ‘Thank You’ notes or cards may come from individuals, but “Certificate of Appreciation” should come from the top management of the dealership. A thank you note from a customer may express gratitude but a Certificate of Appreciate honors the individuals and teams who go the extra mile to reach or exceed their department’s goals.
These high performing individuals and teams give so much of themselves to achieve dealership’s sales and marketing goals. Unsung heroes like Internet Sales Managers, BDC Managers, Internet Directors, BDC directors and E-Commerce directors work very hard to help their dealership achieve its business mission. Their leadership and efforts fosters an environment that is rewarding, challenging, and fun.
Therefore, it is vital that these individuals and the teams they lead are rewarded and recognized. At an individual dealership recognition should come from the dealer principle. At a dealer group, recognition should come from Group's Director of the Department such as Director of Sales, Director of E-Commerce, Director of Fixed Operations, Director of Finance, Vice President of the Group, or the President of the Company.
These recognitions should be done Monthly, Quarterly, and yearly. This fosters a competitive environment among all the employees across the dealership or dealer group and help enhances the business.