Recently I was doing a two month follow up on clients Adword account. Where I would review the performance of the ad variations and keywords and remove out poor performing items. Normally I would have to copy copy the data into Excel write a note on why I deleted the keywords or ad variations. Which makes it lot complicated to enhance the account on next reviews as I have to flip between the excel files and Adwords client center.
But to my surprise, now there is a pause option for keywords and ad variations cutting down my optimization time to under 30 minutes from one hour. Well, what does it mean to you... it means around 30% in price reduction for our Adwords account optimization service. Thank you Google.