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Conversion Basics - Part 1 of 2

Posted At : January 16, 2008 | Posted By : Farooq
Related Categories: General, Lead Management

Beginning of new year and everyone is taking about conversion rate... so I'll jump into this and give my thoughts and explain bit more on:

What is conversion rate?
How do I increase my dealership site conversion rate? (Part 2)

In this two part series first we are going to look at, what is conversion rate?

Since most dealership sites are actually lead generation sites, the conversion rate is the number of visitors as a percentage of total visitors who complete a form and you are able to contact them again. So in our case a successful convert is someone who has completed one of the online lead generating forms or got in touch with your dealership through your website. A dealership website commonly convert around 1%-3% rate.

So what are some of these lead generating forms? Well it could be any of these... the more you have on your dealership website the better.

Contact Form.
Test Drive Form
Quick Quote Form
Online Vehicle Configurator
KBB or Black Book Trade In
Schedule a Test Drive
Online Winnings (Free Gas, Signed Baseball, etc)
Click to View Price (simple email, name, phone form)
Online Coupons
Parts Request
Service Appointment Form
Finance Form
Vehicle Locator
Live Chat
Click To Call
Pre-Approval Form
Contact this staff member
Mailing list signups

So thats the basics of what conversion rate is and where it can happen on your site... next we will look at how to increase your dealership website conversion rate.

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Few other things that can be considered as conversions...
Comment on Your Blog or subscription to your inventory RSS Feeds.

# Posted By Umer Farooq | 1/16/08 3:55 AM

I rarely meet such interesting ideas! Not long ago I found an interesting documentary by accident at one rapidshare search engine( http://www.rapidsharemix.com ) and watched it with interest. You never know where you find and where you lose...

# Posted By Santino | 12/19/09 2:14 PM

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