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Posted At : May 3, 2007 | Posted By : Farooq
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General
Can you answer the following questions?
What does a visitor do when viewing a particular web page?
Where is there attention focused?
What is the best place to put your inventory link?
You can if you have heat maps.
What are heat maps? It is a eyeball or click tracking technology, this technology will detect where your visitor eyes/clicks are focused.
Is this worth it or just another fancy tool? It is worth it's price in gold. Heat maps will provide you with very valuable insights and help you increase your conversion.
Take for example AutoJini homepage heat map below. We can tell from looking at it that our banner on the home page does lot better if it is at the top position compared to bottom position.
Good post Farooq. We use the Google Analytics site overlay to determine what most people are doing on pages, and this kind of information is, as you say, worth it's weight in gold. Looks like what you're using has quite a bit more functionality with regards to time decision analysis, etc.
Jake, I use the Google Analytics site overlays also but that data is not 100% as it does not really show me the click location on page.. i.e if I link to the same URI from different parts of the page it will show me the same click count at both locations... making it hard to figure out where that link is actually working best on the site. BTW what you think about the new look in GA.
Our GA account hasn't been upgraded yet, but I took a look at the "tour" and everything looks like they've done a pretty good upgrade. I'm excited to check it out once we finally have it rolled out to us.
Actually Umer I was checking out some stats tonight and our account has been upgraded in the last 8 hours. Some of the stuff will take some getting used to, but overall I have to say I really like the changes. The scheduled email capability is a HUGE benefit for our clients so we can now keep them up to date on traffic growth by simply scheduling an emailed report.
Leading provider for new auto dealers and used car
dealership websites, internet marketing and eBay Auction management software.
AutoJini helps auto dealers increase sales with the automotive industry's
leading dealership website solution, internet marketing and lead management
services.
