Today I came across this article on iMedia Connection "
Radical Simplicity for Web Design" and got me thinking about our
dealer website designs... and I reviewed some of our design and noted that most of our auto dealer websites are really clean, simple and get the job done compared to one's done by our competition.
Which got me thinking about the obstacle #3 in the article and how we actually come up the initial navigation design by reviewing website stats and doing A/B testing. And how some of our dealers who have requested the design to be bloated don't do as good as dealers with simple and clean website designs.
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