How to guide for auto dealer website link building


21
Jul
2006

How to guide for auto dealer website link building

Category : Search Engine Optimization

Building inbound links is a very powerful website promotional tool. If it is done correctly, your linkage will:

  • Increase traffice to your dealership website
  • Improve your rankings in the search engines
  • Save you a lot of money in advertising

Use the following information as a guide to start your linkage campaign. If all this seems to overwhelming then check out our Search Engine Optimization (SEO) service. We are here to be your source of information and guideance. If you have any questions contact us.

Step 1: Link Building Kit

Before we start building links we first need to gather some information about the site we will be working on. It is good idea to keep the information you generated from the guide below in a separate document as it will become tedious typing this information over and over. A better option may be to install the Google toolbar or other form filler plugin for your browser (we use RoboForm for Firefox). To get started we need the following things.

 

  • Free Email Account
  • Mailing Address
  • Website URL (duh)
  • Title
  • Description
  • Keywords

Free Email Account

We need an email account to keep track of our submission and to register on directories. It is recommended that you use a free email service. Since many times a directory may require you to sign up to a mailing list of some sort and we want to keep our business/personal mailbox clear. Google or Yahoo accounts are recommended.

 

Mailing Address

Some sites may require a physical address. You can make one up if you like but make sure that the zip code is valid. Here is one... 50010.

Website URL

Now its time to build list of URLs we like to submit. Normally this would just be the domain name followed by "/" do not include the "index.cfm" or "index.html" part. If you have a large site you may want to submit some pages deep in your site. Example might be services page or benefits page. i.e

http://www.autojini.com/
http://www.autojini.com/index.cfm/fuseaction/product_services.main

Title

Title should be descriptive, clear and most importantly accurate. A good title for AutoJini would be Auto Dealer Website Design and Online Marketing. Few rules:
  • Keep it under 35 characters.
  • Do not use unnecessary words
  • Put the keywords at the beginning of the title

Try to use couple variations of the title. This is important. i.e.

Dealer Websites, AutoJini.com
Dealership Inventory Management and Marketing
Car Dealership Website Design

Description

Describe the business and services offered. Make sure to use your primary keywords in your website description. i.e. Auto dealership website design company offers custom dealer website design, car dealership internet marketing, window sticker printing, ebay auction management software and internet lead management tools. Located in Ames, Iowa.

Keywords

For keywords we need 10-20 words/phrases a user might type. Try to stay clear of general keywords (in our case it be "web design"). You can use the following tools for research.

https://adwords.google.com/select/KeywordSandbox http://inventory.overture.com/d/searchinventory/suggestion/

For AutoJini our list would be:
dealer web design
dealership websites
auto dealer website design
car dealer custom website design
auto dealer ILM
window sticker printing
dealer window stickers
auto dealer ebay auction management

Hopefully by now you have a sheet of paper with different URL, different keywords and different descriptions to use.

Example

autojini@dodgeit.com
210 Main Street
Ames, IA 50010

URL: http://www.autojini.com/
Title: Auto dealership websites, AutoJini.com
Description: Auto dealership website design company offers custom dealer website design, car dealership internet marketing, window sticker printing, ebay auction management software and internet lead management tools. Located in Ames, Iowa.

URL: http://www.autojini.com/window_stickers_buyers_guide
Title: Auto Dealer Window Stickers
Description: Print laser quaility dealer window stickers or buyers guide for single or mutliple vehicles using a single print command.

 

URL: http://www.autojini.com/
Title: Auto Dealer Websites
Description: Captivate your customers with our auto dealer website design and car dealer websites development.

Well you get the idea.

STEP 2: Where to submit

 

Free search directories.

Visit our hand compiled list of auto dealer link directories.

 

Use Google

  • "add your site" + "website design"
  • "add a site" + "website design"
  • "submit your site" + "website design"
  • "submit a site" + "website design"
  • "add your URL" + "website design"
  • "add a URL" + "website design"
  • "add an URL" + "website design"
  • "submit your URL" + "website design"
  • "submit a URL" + "website design"
  • "submit an URL" + "website design"
  • "suggest a site" + "website design"
  • "suggest a URL" + "website design"
  • "suggest an URL" + "website design"

Research the competition.

Search for back links to competition.

link:www.competitor.com (google)
linkdomain:www.competitor.com (msn)
link:http://www.competitor.com (yahoo)

Well we hope the above information is usefull in building inbound links to your website. If you have any questions or need further clarification contact us.

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