Can you answer the following questions?
You can if you have heat maps.
What are heat maps?
It is a eyeball or click tracking technology, this technology will detect where your visitor eyes/clicks are focused.
Is this worth it or just another fancy tool?
It is worth it's price in gold. Heat maps will provide you with very valuable insights and help you increase your conversion.
Take for example AutoJini homepage heat map below. We can tell from looking at it that our banner on the home page does lot better if it is at the top position compared to bottom position.
Interested on finding out what's working on your dealership website, contact us.