You have spent the time, money and effort to optimize your website to get more traffic, now its time to make your online marketing efforts pay off. Hopefully you have made a good decision, like AutoJini, when choosing a website provider that offers website design that gets your visitors to take action.
Call your visitors to take action by request more info, schedule a test drive, finance application, obviously not the only ones you should have on your site. Make sure visitor to your website always know what action to take next. Lead them through the process don't let them standing on that page. Add call to actions on every page of your site: Learn More, Make an Offer, Value You Trade In. Compare.
Make it easy for the prospect to reach their objective by providing key pieces of information (i.e. price, mileage, warranty, basic features, pictures) and only ask for minimum information. If phone number is provided do you really need the email address or vise a versa.