Beginning of new year and everyone is taking about conversion rate... so I'll jump into this and give my thoughts and explain bit more on:
In this two part series first we are going to look at, what is conversion rate?
Since most dealership sites are actually lead generation sites, the conversion rate is the number of visitors as a percentage of total visitors who complete a form and you are able to contact them again. So in our case a successful convert is someone who has completed one of the online lead generating forms or got in touch with your dealership through your website. A dealership website commonly convert around 1%-3% rate.
So what are some of these lead generating forms? Well it could be any of these... the more you have on your dealership website the better.
So thats the basics of what conversion rate is and where it can happen on your site... next we will look at how to increase your dealership website conversion rate.